Senior Product Marketing Manager

This is a fully remote position, open to applicants in North America.

📋 Description

• Take charge of the go-to-market strategy for Upbound’s AI inference initiatives.

• Establish positioning and messaging for the AI inference portfolio, which includes message architecture, value framework, and substantiation for claims.

• Formulate competitive and market strategies for the AI inference and infrastructure sectors.

• Oversee comprehensive launches, from narrative creation and press releases to analyst briefings and sales support.

• Develop enterprise buyer personas and journeys tailored for CIOs, VPs of Engineering, VPs of AI, and platform teams.

• Produce sales enablement resources such as sales plays, discovery questions, objection handling techniques, cost and ROI models, and customer success stories.

• Offer insights on pricing and packaging informed by enterprise purchasing and budgeting practices.

• Outline the pathway from open-source to commercial, differentiating between project and product narratives.

• Act as a designated spokesperson by briefing analysts, preparing executives, and participating in public engagements, podcasts, and community events.

⛳️ Requirements

• 8+ years of experience in B2B enterprise software product marketing.

• Significant experience with infrastructure, developer, or data platform products marketed to technical buyers.

• Proven enterprise go-to-market experience that has generated real revenue.

• Familiarity with AI and inference, cloud infrastructure, modern software deployment, operations, and the Kubernetes ecosystem.

• Experience in marketing both open-source and commercial products within the same organization.

• Background in bringing a new, technically sophisticated product to market within an emerging category.

• Proficiency in writing and delivering copy independently.

• Comfortable working in fast-paced and ambiguous environments.

• Skill in building trust with engineers and senior sales leaders.

• Customer-centric mindset with the ability to engage with platform engineers, VPs of Engineering, and VPs of AI.

• Knowledge of the Pragmatic Marketing framework.

🏝️ Benefits

• Usage-based models in a product-led organizational culture.

• Opportunity to engage with cutting-edge cloud technologies.

• Potential to directly influence revenue generation and scaling efforts.

• Chance to build foundational systems and strategies that drive growth.