Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States, +3 more locations.

📋 Description

• Take charge of positioning and messaging for designated product areas.

• Transform technical capabilities into workflow value and craft narratives for Sales, Community, and Content.

• Spearhead go-to-market strategies for launches, betas, and feature rollouts, which include tiering, audience targeting, channel planning, enablement, and execution on launch day.

• Identify product audiences, ranging from independent creators to technical directors.

• Develop credible messaging for developers in collaboration with Community and DevRel.

• Monitor competitive and market intelligence, converting market shifts into positioning and sales materials.

• Turn forum discussions, interviews, and community feedback into actionable customer insights.

• Provide Sales, Success, and Support teams with pitch decks, battlecards, and objection handling resources.

• Collaborate with Content Marketing on launch assets and materials aimed at developers.

• Drive joint go-to-market initiatives and co-marketing efforts with third-party tools or platform partners.

• Establish launch success metrics with Product and Analytics teams and report outcomes afterward.

• Work on a specified product area or set of launches on a contractual basis.

⛳️ Requirements

• 7-9 years of experience in product marketing or go-to-market roles.

• Proven track record of managing a product line or major launch from start to finish.

• Experience in the gaming industry or a strong understanding of modern development pipelines and creator workflows (highly preferred).

• Experience in marketing to technical audiences, including developers, engineers, or technical artists.

• Outstanding writing skills.

• Ability to work independently with minimal context and without formal authority.

• High comfort level with ambiguity.

• Strong data literacy skills.

• Proficiency with AI tools such as Claude Code, Gemini, or similar technologies.

• Professional proficiency in verbal and written English.

• Experience with platform and ecosystem go-to-market strategies, such as developer platforms, game engines, SDKs, or plugin ecosystems (preferred).

• Direct experience with AI or ML products (preferred).

• Hands-on experience with shipping projects using Unity or similar real-time creation tools (preferred).

• Experience in partner co-marketing initiatives (preferred).

• Experience in category creation (preferred).

• Previous contract or consulting experience within a large, matrixed organization (preferred).

🏝️ Benefits

• Comprehensive health, life, and disability insurance coverage.

• Commute subsidy provided.

• Employee stock ownership program.

• Competitive retirement and pension plans.

• Generous vacation and personal leave days.

• Support for new parents through leave and family-care programs.

• Access to office snacks.

• Mental health and wellbeing programs and support.

• Employee Resource Groups available.

• Global Employee Assistance Program.

• Opportunities for training and development.

• Volunteering and donation matching program.

• Equity awards offered.

• Eligibility for annual discretionary bonuses or sales commissions.