Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of product-level positioning and messaging for designated platform areas.

• Develop positioning frameworks, promote sales and customer success adoption, and update messaging as market dynamics and product roadmaps evolve.

• Manage product launches from start to finish, including tiering, objectives, strategies, cross-functional execution, and performance reporting.

• Oversee the customer proof library and create reference stories, case studies, one-pagers, presentations, use-case documentation, and other proof materials.

• Conduct interviews with newly launched customers and internal teams to uncover outcomes and narratives.

• Create enablement content, competitive positioning, objection handling resources, and training materials for sales, customer success, and partners.

• Assess enablement usage and its impact on win rates.

• Manage market and competitive intelligence for restaurant operators and competitors.

• Provide insights from the market to inform positioning, roadmap discussions, and executive decision-making.

• Generate customer-win content for social media and partner channels.

• Integrate product marketing into Help Center and in-dashboard content, including embedded videos and feature context.

• Develop reusable AI-driven tools and workflows for content creation and other repetitive tasks.

• Leverage AI and internal analytics tools to analyze customer outcomes and expedite content production.

• Experiment with various formats such as video, podcasts, live events, office hours, and community forums to enhance distribution.

• Report directly to the VP of Marketing and collaborate as a peer with sales, customer success, product, and partnerships leadership.

• Lead cross-functional launch teams without formal authority and provide briefings to executives on market performance.

• Within six months, execute at least one Tier-1 launch, ensure sales adoption of messaging, and publish customer proof.

• By twelve months, own the positioning, deliver executive market intelligence, and enhance launch efficiency.

⛳️ Requirements

• 8+ years of experience in B2B SaaS, including 5–7 years in product marketing, customer marketing, or a closely related role.

• Proven ownership of at least one significant product launch from inception to completion, including strategy and trade-offs.

• Experience in positioning or messaging that has been adopted by sales and customer success teams.

• A portfolio showcasing written work such as case studies, product content, and enablement materials.

• Proficient in conducting customer interviews and uncovering compelling narratives.

• Strong ability to learn core personas and tailor materials for prospects, customers, internal teams, and partners.

• A history of productive collaboration with sales and customer success teams, creating enablement content that they utilized.

• Experience in influencing cross-functional teams without direct management authority and presenting to executives.

• Comfort with video and multimedia formats.

• Experience in the restaurant or hospitality technology sector is a plus.

• Ability to work with high intensity, including evenings and weekends when necessary.

🏝️ Benefits

• Equity provided for every employee.

• Real token budgets allocated for AI tools.

• Access to Keystone, the company's queryable natural-language data and tooling platform.

• Access to The Grid, an internal resource for AI-generated applications, reports, and tools.

• A culture that promotes show-and-tell and shared learning in AI.

• An expanding library of internally developed tools.

• Equal Employment Opportunity.