Senior Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of how Teramind is positioned, packaged, and marketed.

• Establish messaging across IRM, DLP, AI Governance, and employee monitoring.

• Lead creative production, oversee an AI-driven content creator, and develop scalable production systems.

• Manage and continually test core positioning across various product categories.

• Create persona and buyer-journey frameworks utilizing closed-won and closed-lost data.

• Oversee the sales enablement toolkit, including onboarding presentations, demo scripts, objection-handling guides, and pricing/packaging narratives.

• Develop and maintain competitive battlecards for Forcepoint, Microsoft Purview, ActivTrak, and others.

• Collaborate with Product to convert the roadmap into go-to-market narratives, launch plans, and sales-facing materials.

• Conduct and analyze win/loss and churn interviews to refine messaging and inform the roadmap.

• Influence the market's discourse on insider risk in the era of AI.

⛳️ Requirements

• A minimum of 8 years in product marketing.

• At least 3 years of experience in B2B cybersecurity or related enterprise SaaS.

• Demonstrated ownership of positioning in a multi-category or category-creation setting.

• Proven track record of developing sales enablement tools that sales teams actively use.

• Proficiency in competitive intelligence and the ability to translate win/loss data into more effective messaging.

• Experience managing creative or content talent.

• A genuine interest in AI-powered production workflows.

• Strong writing abilities; candidates will be assessed on this aspect directly.

• Experience in analyst relations, such as with Gartner or Forrester.

• All positions require reference and background checks.

🏝️ Benefits

• Competitive salary.

• Unlimited paid time off.

• Comprehensive health benefits.

• 401(k) with company matching program.

• Opportunities for career growth and professional development.

• Company-issued laptop, with a choice between Mac or PC.

• Flexible remote work options.

• A collaborative, forward-thinking team that values experience and invests in developing talent.