Senior Product Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Cultivate a thorough understanding of customers, buyers, market dynamics, and the competitive environment.

• Convert market insights into effective positioning, distinct messaging, go-to-market strategies, and sales support.

• Develop market intelligence while gaining insights into the buyer journey and sales process.

• Work collaboratively with product management to create compelling product messaging.

• Generate content for sales and partner enablement, partner interactions, and external marketing and demand generation initiatives.

• Implement go-to-market strategies, including identifying target markets and customers, conducting buyer persona interviews, outlining core use cases, and mapping customer journeys.

• Create competitive battlecards and facilitate sales and partner enablement training sessions.

• Assist in performing quarterly win/loss analyses.

• Specify product structure, encompassing naming, packaging, licensing, and pricing.

• Lead and coordinate product launches while promoting product adoption.

• Design campaign strategies, identify inbound and outbound channels, and establish email nurture/drip programs along with target segments.

• Set campaign objectives and develop performance and ROI reports and dashboards.

• Monitor competitors and define product differentiators.

• Act as the primary spokesperson for Humanity Schedule, engaging with analysts, media, customers, and investors.

• Enhance market positioning, execute successful launches, boost commercial performance, generate actionable insights, influence product strategy, drive measurable outcomes, and foster cross-functional collaboration.

⛳️ Requirements

• Bachelor's degree (preferred)

• 5-7 years of experience in product marketing; ideally with at least 1-2 years in a senior role

• Understanding of and experience in B2B/SaaS technology; prior experience with time-tracking, scheduling, or workforce management solutions is advantageous but not mandatory

• Familiarity with frontline employee scheduling across healthcare, retail & hospitality, construction, and/or manufacturing sectors is preferred but not essential

• Ability to articulate technology clearly, simplifying complex business and technology concepts into easily digestible value propositions.

• Versatile personality, highly organized, self-driven, takes ownership, and delivers results in a dynamic environment - should thrive in situations of high ambiguity.

• Capacity to comprehend technology at its fundamental functions and communicate its business benefits effectively.

• Proven track record in analyzing market opportunities, defining market needs, and managing go-to-market strategies for software and service products in a B2B context.

• Strong quantitative, creative, and exceptional communication skills

• Must be eligible to work in the United States; TCP Software cannot provide visa sponsorship for this position.

🏝️ Benefits

• Competitive salary commensurate with experience

• 20 days of paid time off and 13 days of company-wide holidays

• 8 hours allotted for community volunteerism

• Comprehensive benefits package (Health/Dental/Vision/401K)

• Employee Choice Benefit