Senior Product Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Lead and implement essential elements of Samsara’s platform go-to-market strategy in Mexico.

• Collaborate with international Product Marketing leaders and local Sales and Marketing teams.

• Tailor global launches, messaging, and positioning for Mexican audiences.

• Ensure high-quality Mexican Spanish language alignment with product availability in Mexico.

• Create market-specific narratives and customer proof points for Mexican clients across various products.

• Provide Sales with Spanish messaging, customer stories, and training materials.

• Develop a solid understanding of Samsara’s hardware, software, and AI-driven product offerings.

• Research the needs of Mexican customers, their purchasing behavior, regulatory factors, and the competitive landscape.

• Assess customer priorities such as driver safety, vehicle and cargo security, fuel efficiency, maintenance, and cross-border operations.

• Monitor go-to-market effectiveness, product adoption indicators, and local sales feedback in Mexico.

• Enhance messaging, positioning, and execution based on insights from customers and the field.

• Advocate for local requirements to global Product and Marketing teams.

• Promote and integrate Samsara’s cultural principles.

⛳️ Requirements

• 5+ years of experience in Product Marketing or a closely related go-to-market field.

• Substantial experience in B2B technology, SaaS, or similarly complex settings.

• Experience in hardware is advantageous.

• Strong customer-centric storytelling skills and the ability to translate technical features into clear value propositions.

• Demonstrated success in collaborating with Sales and Product teams in a sales-led GTM strategy.

• Comfortable navigating multiple product areas.

• Proficient in both Spanish and English, with excellent written and spoken communication skills.

• Capable of creating customer-facing messaging and delivering sales enablement in Spanish.

• Practical experience utilizing AI tools such as ChatGPT, Claude, or Gemini.

• Experience with a US-headquartered company is preferred.

• Familiarity with the Mexican market is ideal.

• Background in transportation, logistics, distribution, manufacturing, or other physical operations industries within Mexico is beneficial.

• Understanding of cross-border operations is a plus.

• Legal authorization to work at Samsara and in the specified work location.

🏝️ Benefits

• Above-market total compensation through base salary, performance-based bonus/variable pay, and equity (for eligible roles).

• Flexible, employee-led remote work model.

• Professional development stipend.

• Comprehensive health plans.

• Parental leave options.

• Adaptable working model.

• Support for remote work.

• Access to offices for those who prefer in-person work.