GTM Systems Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main administrator for Salesforce, HubSpot, Nooks, ZoomInfo, and Gong.

• Assess new routing, enrichment, and AI-driven technologies.

• Maintain up-to-date system documentation, architecture diagrams, workflows, and configuration standards.

• Oversee lead capture, deduplication, enrichment, scoring, qualification, and assignment processes.

• Define lifecycle stages and MQL criteria across HubSpot and Salesforce.

• Develop and manage Salesforce Flow routing and assignment logic.

• Support segment, named-account, account-pool, round-robin, government, and territory rules.

• Model university customers and employer accounts within Salesforce.

• Track lead flow and rectify any dropped, duplicated, delayed, or misrouted leads.

• Manage the integration between HubSpot and Salesforce, including field mapping, sync rules, conflict resolution, and error handling.

• Create automated workflows using Salesforce Flow, connectors, Zapier or Workato, and APIs.

• Incorporate 12twenty product usage and engagement data into Salesforce and HubSpot.

• Develop and maintain Salesforce dashboards and comprehensive KPI reporting.

• Monitor speed-to-lead, SDR activity, service-level agreements, and sales engagement metrics.

• Ensure data hygiene, validation, enrichment, governance, and overall system health.

• Collaborate with Marketing, SDR, Sales, Solution Consulting, Product, Engineering, and Data teams.

• Manage system requests, communicate updates, train users, and foster adoption.

⛳️ Requirements

• 3 to 5+ years of experience in Revenue Operations, Marketing Operations, Sales Operations, or a related systems-focused role.

• Advanced proficiency in Salesforce administration, including configuration, Flow, reporting, and dashboards.

• Experience in developing lead routing and assignment logic within Salesforce Flow.

• Practical experience with HubSpot, covering workflows, lead scoring, lifecycle management, and Salesforce integration.

• Familiarity with administering sales engagement and dialing platforms (e.g., Nooks) and data enrichment tools (e.g., ZoomInfo).

• Working knowledge of APIs, webhooks, and integration platforms like Zapier or Workato.

• Experience in incorporating product or application usage data into a CRM or marketing automation platform, in collaboration with engineering or data teams.

• Strong analytical, troubleshooting, documentation, and communication abilities.

• Salesforce Administrator certification is preferred.

• Familiarity with tools such as Gong, Clay, LeanData, Chili Piper, Outreach, Salesloft, or Apollo is preferred.

• Experience in supporting a SaaS business with multiple segments, products, or buyer types is preferred.

• Experience in implementing territory models, named accounts, or rules of engagement in Salesforce is preferred.

• Knowledge of SQL or other tools for advanced reporting and data management is preferred.

• Experience with data warehouses, customer data platforms, or reverse ETL tools like Snowflake, BigQuery, Segment, Census, or Hightouch is preferred.

• Exposure to AI-driven GTM workflows is preferred.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan.

• Paid time off.

• Generous PTO policy.

• Regular team happy hours and activities.

• Flexibility for remote work.

• Equity options for US employees.

• Stock options available.

• Competitive salary.