Senior Product Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Lead and implement the go-to-market strategy for product launches, platform enhancements, and ongoing marketing initiatives.

• Align product features with customer value and business goals across cross-functional teams.

• Create product positioning, value propositions, and customer personas.

• Convert complex AI and technical capabilities into engaging narratives for retail audiences.

• Collaborate with Product Management on release announcements, feature highlights, and customer-facing enablement materials.

• Provide Sales and Customer Success with essential resources, messaging, and training.

• Interact with retail partners and monitor industry trends.

• Analyze adoption performance data and adjust GTM strategy and product positioning accordingly.

• Generate reports on product usage and feature adoption.

• Oversee case studies and value messaging across products, capabilities, retail segments, and regions.

• Assist with content and activities for Sales Kickoff and NRF events.

• Represent products and solutions to analysts and media.

• Report to the Product team and work in collaboration with Sales, Brand Marketing, and Customer Success.

⛳️ Requirements

• Over 7 years of experience in product marketing.

• Experience in SaaS is preferred.

• Strong preference for candidates with retail industry experience.

• Bachelor's degree in marketing, business, or a related field is preferred.

• Demonstrated experience in developing and executing GTM strategies, product launch plans, positioning, messaging, and sales enablement programs.

• Ability to translate complex technical/AI concepts into compelling, persona-specific messaging and executive-level presentations.

• Proven cross-functional leadership across Product, Sales, Marketing, and Customer Success.

• Proficient in modern AI tools and MS Office.

• Capability to utilize data to assess GTM effectiveness and enhance performance.

• Fluent in English.

• Must be authorized to work in the U.S. and meet location requirements.

• Willing to travel up to 25%.

🏝️ Benefits

• Opportunities for industry-leading training and development.

• An inclusive and diverse global culture.

• Competitive total rewards package.

• Discretionary incentive compensation for eligible positions.

• Benefits and programs are based on eligibility.

• Up to 25% travel.