Senior Product Marketing Manager

This is a fully remote position, open to applicants in Oregon, +1 more state.

📋 Description

• Acquire in-depth knowledge of target markets, customer workflows, applications, and purchasing behaviors.

• Recognize emerging customer demands, industry trends, competitive challenges, and growth prospects.

• Execute market research, conduct customer interviews, perform win/loss analyses, and engage in voice-of-customer initiatives.

• Convert market insights into actionable recommendations that influence portfolio direction and investment priorities.

• Create and uphold market positioning, value propositions, and portfolio narratives.

• Transform intricate technical capabilities into customer-centric business value.

• Formulate differentiation strategies to stand out against competitors.

• Ensure uniform messaging throughout launches, campaigns, digital platforms, sales content, and customer interactions.

• Identify target audiences, market segments, buyer personas, and commercialization strategies.

• Spearhead go-to-market planning for new products, solutions, and strategic initiatives.

• Develop launch strategies, readiness plans, KPIs, adoption metrics, and criteria for success.

• Assess market response and enhance commercialization efforts.

• Create sales plays, competitive positioning frameworks, executive messaging, and enablement materials.

• Empower direct sales teams, channel partners, and distribution organizations.

• Provide support for strategic pursuits and customer interactions through market expertise and competitive analysis.

• Promote customer adoption, portfolio growth, upselling, cross-selling, bundled solutions, and expansion into adjacent markets.

• Track portfolio performance and market penetration.

• Advise Product Management, Technical Marketing, Sales, and executive leadership teams.

• Lead initiatives that span multiple products, solution areas, or market segments.

• Mentor team members and establish best practices in product marketing.

• Represent Tektronix at customer meetings, industry events, conferences, and market-facing interactions.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Engineering, Science, or a related field.

• Over 10 years of experience in Product Marketing, Strategic Marketing, Product Management, Business Development, Commercial Strategy, or similar roles.

• Proven track record of successfully launching and expanding technology products or solutions.

• Extensive experience in developing go-to-market and commercialization strategies.

• Proficient in conducting market analysis, voice-of-customer activities, and competitive evaluations.

• Excellent communication, influence, and executive presentation capabilities.

• Ability to lead complex cross-functional initiatives without formal authority.

• Preferred experience in test and measurement, instrumentation, RF, communications, semiconductor testing, aerospace, defense, sensing, automation, industrial systems, or related technology markets.

• Preferred experience collaborating with global sales teams and channel partners.

• Preferred experience supporting portfolio strategy and market expansion initiatives.

• Preferred experience presenting to customers, industry groups, or executive leadership teams.

🏝️ Benefits

• Opportunity to impact industry-leading technology portfolios.

• Collaborate with world-class engineering and commercial teams.

• Chance to assist customers in resolving complex measurement and sensing challenges.

• Commitment to Inclusion and Diversity.

• Equal opportunity employer.

• Reasonable accommodations provided for applicants with disabilities.