Senior Product Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Serve as a strategic partner to Product Managers, influencing product and commercialization strategies.

• Advocate for the voice of the customer.

• Convert intricate technical capabilities into clear and compelling value narratives.

• Create positioning, messaging, and solution stories.

• Conduct market research, competitive analysis, and validate messaging.

• Collaborate with UI/UX teams to outline the customer journey.

• Manage Ideal Customer Profiles and buyer personas.

• Work in conjunction with sales, marketing, and enablement teams on go-to-market initiatives.

• Oversee product launches and annual sales strategies.

• Make informed decisions regarding pricing, naming, and segmentation.

• Present commercial proposals to executive leadership.

• Lead projects from inception to completion utilizing resources across the company.

⛳️ Requirements

• Demonstrated history of successfully launching complex products to market.

• Experience in leading and aligning cross-functional teams for market launches.

• Knowledge of marketing both physical devices and digital platforms.

• Familiarity with B2B hardware and software portfolios.

• Strong expertise in strategic pricing.

• Proficient in messaging and positioning strategies.

• Skilled in competitive intelligence and market research.

• Solid background in content creation and marketing materials.

• Strong familiarity with modern AI tools such as Gemini and various marketing technology stacks.

• Good understanding of IoT, Smart Cities, or experience in promoting B2B technology to public sector and enterprise clients.

• Ability to independently make judgments regarding pricing, naming, and segmentation.

• Must be eligible to work in either Canada or the United States.

• Willingness to participate in the described hiring process, which includes AI-assisted administrative tasks.

🏝️ Benefits

• Comprehensive health benefits.

• 24/7 access to virtual healthcare.

• Dedicated wellness programs.

• RRSP/401K Matching Plan.

• Variable Incentive Plan.

• Mio-Days.

• Flexible vacation policy.

• Flexible work arrangements.

• Internet subsidy.

• Remote work allowance.

• Enhanced leave benefits for new parents.

• Equity opportunities.

• Bonus potential.