Senior Product Marketing Manager

atPlanera IncRemoteUS flagUnited StatesFull-timeProduct MarketingSenior$150k – $200k/year

Posted Jul 6

This is a fully remote position, open to applicants in United States.

πŸ“‹ Description

β€’ Collaborate with product: Work in tandem with product management and engineering right from the inception of a feature.

β€’ Define positioning and messaging for new features during the design phase.

β€’ Manage launches: Foster engagement and adoption throughout the entire user journey.

β€’ Oversee competitive intelligence: Monitor P6, Microsoft Project, and emerging competitors.

β€’ Empower sales and solutions engineering: Develop the enablement framework for our Sales and Solutions Engineering teams.

β€’ Strategic marketing: Collaborate with leadership on pricing and packaging strategies as we grow.


⛳️ Requirements

β€’ You have experience in construction technology or a related built-world software company and can communicate effectively within the industry.

β€’ You understand the mindset and language of schedulers, project managers, and executives.

β€’ You are at ease working within a product team, collaborating with PMs and engineers, and influencing what is developed, not just how it is announced.

β€’ You work closely with our marketing team on initiatives that extend beyond the product itself, including website content, white papers, customer marketing and narratives, and campaigns.

β€’ You are a hands-on operator, not just a brief provider. You engage with the tools, set up campaigns, execute them, and measure the outcomes independently.

β€’ While you will have designers and support available, you take ownership of execution.

β€’ You have previously launched products or features and can demonstrate the resulting adoption or engagement.

β€’ You have conducted competitive analysis that influenced a team's sales or development approach.

β€’ You possess strong writing skills, able to convey complex technical capabilities into messages that resonate with busy superintendents or VPs.

β€’ You are comfortable marketing AI-driven products, positioning them with depth rather than mere hype.

β€’ You approach your work analytically: you set objectives, monitor results, and continuously refine your strategies.


🏝️ Benefits

β€’ Meaningful equity

β€’ Comprehensive benefits

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