Senior Product Marketing Manager

atPayscaleRemoteUS flagHawaiiFull-timeProduct MarketingSenior$129k – $193.6k/year

Posted Jul 23

This is a fully remote position, open to applicants in Hawaii.

📋 Description

• Develop and advocate for the strategic narrative pertaining to your product or solution area.

• Create frameworks for scalable messaging development that empower other Product Marketing Managers (PMMs) and cross-functional teams to align on unique value propositions, evidence points, and market readiness.

• Utilize AI tools to formulate scalable, repeatable intelligence workflows.

• Spearhead cross-functional customer segmentation and the evolution of personas.

• Oversee the complete go-to-market (GTM) strategy for your product area.

• Convert intricate capabilities into clear, persuasive narratives that impact revenue strategy, pricing, packaging, and customer lifecycle initiatives.

• Anticipate changes in the market landscape and proactively suggest adjustments in messaging, GTM, or product offerings.

• Cultivate trust and alignment across functions by promoting open communication.

• Mentor and elevate others within the marketing and product organizations.


⛳️ Requirements

• Over 7 years of product marketing experience, including roles as a senior or lead contributor.

• Experience in a B2B SaaS environment, ideally with complex products, multiple buyer personas, or platform/suite positioning.

• Demonstrated history of owning and executing full-cycle, multi-stakeholder product launches.

• Strong strategic instincts with the ability to link product capabilities to business outcomes, revenue strategies, and competitive positioning.

• Proven capability to create messaging frameworks rather than merely executing existing ones.

• Executive presence and communication abilities, comfortable presenting to and influencing C-suite and senior Sales leadership.

• Strong cross-functional instincts, adept at aligning Product, Sales, Enablement, and Customer Success without formal authority.

• Proficiency with tools such as Gong, Salesforce, Seismic, and Tableau.

• A successful track record of mentoring others and enhancing team performance.

• Bachelor's degree is required.


🏝️ Benefits

• Flexible paid time off, allowing you to rest, relax, and recharge away from work.

• 14 Paid Company Holidays, including 2 floating holidays (you choose!).

• A comprehensive benefits package that includes medical, dental, life, vision, disability, and life insurance fully covered by Payscale.

• Unlimited infertility coverage benefits through our medical plans.

• Additional supplemental health benefits available for you and your family.

• 401(k) retirement program with an immediate fully vested company match.

• 16 weeks of paid parental leave for both birthing and non-birthing parents.

• Health Savings Account (HSA) options with company contributions each pay period.

• Flexible Spending Account (FSA) options for pre-tax employee contributions.

• Annual remote work stipend for wellness or home office equipment.

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