Senior Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of positioning and messaging for essential product areas.

• Convert intricate product capabilities into narratives tailored for different buyer segments and personas.

• Maintain message consistency across websites, sales materials, campaigns, and executive communications.

• Spearhead the comprehensive go-to-market strategy for significant product launches.

• Establish launch objectives, success metrics, and cross-functional plans in collaboration with Product, Sales, and Marketing teams.

• Connect launch plans to commercial value, revenue generation, and overall business outcomes.

• Enhance go-to-market playbooks utilizing performance data, win/loss signals, and pipeline impact.

• Develop sales enablement resources such as pitch decks, battlecards, objection-handling guides, demo narratives, and ROI tools.

• Provide training and briefings to Sales and Customer Success teams regarding product differentiation.

• Assess enablement effectiveness through content adoption, win rates, and deal velocity.

• Collaborate with Revenue Operations to integrate commercial messaging into sales processes and CRM workflows.

• Conduct win/loss interviews, customer surveys, and persona research.

• Manage competitive intelligence and equip the organization to respond effectively to competitor actions.

• Extract customer and market insights to inform product strategy and prioritize the roadmap.

• Contribute to category positioning and thought leadership initiatives.

• Collaborate with executives on narratives for analyst relations, investor communications, and industry events.

• Oversee the PMM measurement framework and link initiatives to business results.

• Monitor launch performance, content utilization, win/loss trends, and competitive displacement.

• Model commercial impact and communicate ROI to senior stakeholders.

• Utilize AI tools and agents to expedite research, content creation, and repetitive PMM tasks.

• Share AI workflows, prompts, and best practices with the PMM team.

• Mentor junior PMMs and contribute to team processes, playbooks, and standards.

⛳️ Requirements

• 8+ years of experience in B2B SaaS product marketing.

• Ideally experienced in payments, fintech, or developer/platform tooling.

• Ability to simplify complex, technical concepts into messaging suitable for both technical and business buyers.

• Demonstrated success in linking go-to-market strategy to quantifiable commercial outcomes.

• Capability to align launch objectives with commercial value.

• Experience in influencing Product, Sales, and Marketing leaders without formal authority.

• Proven ability to independently manage multiple complex workstreams with minimal oversight.

• Background in conducting customer research and leveraging insights to shape strategy.

• Strong writing abilities.

• Data fluency and analytical rigor, including the development and interpretation of PMM dashboards and modeling GTM impact.

• Proficient in using Salesforce, Amplitude, or similar tools.

• Practitioner-level experience with AI tools and agents for competitive research, win/loss analysis, content generation, and brief preparation.

• Familiarity with agentic workflows and prompt engineering.

• Legally authorized to work in the country where this role is advertised, without the need for sponsorship.

🏝️ Benefits

• Work remotely from any location, from one of Paddle's hubs, or a combination of both.

• Unlimited vacation days.

• Four months of paid family leave, regardless of gender.

• Annual learning fund.

• Regular internal and external training opportunities.

• Support for personal development through exposure to new challenges.

• An inclusive workplace with accommodations for diverse needs.