Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create engaging and unique value propositions that emphasize product benefits and align with customer needs. Formulate detailed messaging frameworks that effectively communicate product features and advantages.

• Design and implement go-to-market strategies for new product introductions and feature rollouts, including messaging, communication channels, and launch timelines.

• Perform market and competitive assessments to pinpoint key target segments and establish customer personas, guiding product positioning strategies.

• Collaborate closely with product management, sales, marketing, and partnerships teams to ensure coherent product positioning, messaging, and go-to-market approaches.

• Produce and present enablement materials, such as sales presentations, battle cards, and one-pagers, assisting sales teams in effectively conveying product value.

⛳️ Requirements

• Over 8 years of demonstrated experience in product marketing or a related discipline, ideally in a B2B or technology setting.

• Proven track record in crafting and executing influential product marketing strategies that enhance product adoption and drive revenue growth.

• Strong grasp of market trends, customer insights, and competitive environments within a specific product domain.

• Outstanding communication, presentation, and storytelling abilities, with a talent for clearly and persuasively explaining complex ideas.

• Established capability to function effectively in a cross-functional setting, collaborating with product management, sales, marketing, and partnerships teams.

• Excellent analytical skills, with expertise in market research, data analysis, and customer segmentation methodologies.

• Knowledge of marketing automation tools and CRM platforms.

🏝️ Benefits

• Flexible Paid Time Off

• Paid Holidays and Floating Holidays

• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance

• 401k with Employer Match

• Up to 2 Days of Paid Time Off for Volunteering with a 501c Organization

• Paid Parental Leave

• Company-subsidized membership to Wellhub and Peloton

• Fertility and family-building support through Carrot