Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of messaging, positioning, and the go-to-market strategy for the Managed Cloud portfolio.

• Lead the execution of go-to-market initiatives for new products and features, which includes planning launches, enabling teams, and preparing for commercialization.

• Convert technical capabilities into business value for stakeholders such as owners, IT generalists, finance leaders, and compliance personnel.

• Create buyer personas, establish competitive positioning, develop sales enablement materials, and craft customer-facing messages.

• Collaborate with demand marketing to enhance pipeline growth and generate new product revenue.

• Design scalable sales enablement programs that include training, objection handling, and resources for competitive intelligence.

• Manage competitive and displacement positioning.

• Conduct customer research, perform market analysis, and implement win/loss programs.

• Develop CFO-targeted value messaging, focusing on cost of ownership and cost of downtime.

• Partner with Product, Sales, Demand Generation, Customer Success, and Revenue Operations for launches, campaigns, and revenue-generating initiatives.

• Write and review customer-facing content across web platforms, campaigns, and partner materials.

• Maintain a reliable source for messaging.

• Keep track of market trends, emerging technologies, and competitor activities.

• Support various initiatives such as pricing, packaging, analyst relations, thought leadership, customer advocacy, channel marketing, and partner marketing.

• Represent the company as a subject matter expert at industry events, webinars, and customer engagements.

• Fulfill additional duties as assigned.

⛳️ Requirements

• A minimum of 7 years of experience in Product Marketing within B2B Infrastructure, Cloud, Hosting, Managed Services, or Enterprise SaaS settings.

• Previous experience in mentoring Product Marketing professionals and leading cross-functional projects.

• Comprehensive understanding of Bare Metal, Kubernetes, virtualization, cloud platforms, and managed hosting.

• Proven track record of supporting Sales-Led Go-to-Market strategies and revenue-driven organizations.

• Demonstrated ability to create positioning, enablement programs, and customer-focused messaging that fosters adoption and enhances revenue impact.

• Strong financial and business insight, including experience with ROI or TCO-based value messaging.

• Exceptional skills in communication, storytelling, and presentations.

• Experience in conducting customer interviews, performing Win/Loss analysis, and undertaking market research.

• Strong leadership, organizational, and project management capabilities.

• Ability to juggle multiple priorities in a dynamic environment.

• Preferred but not mandatory: experience selling to organizations without dedicated IT, competitive migration and displacement strategies, regulated buyers, channel and technology advisory roles, or MEDDPICC.

• A sense of curiosity regarding technical details and the influence of AI on product marketing.

🏝️ Benefits

• Option for remote work.

• Reasonable accommodations for individuals with disabilities.

• Equal employment opportunity protections.