Senior Product Marketing Manager

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Act as the strategic marketing leader for a suite of MRI's B2B SaaS offerings.

• Take ownership of product positioning, messaging, value propositions, and competitive differentiation.

• Formulate and implement go-to-market strategies for products, features, integrations, and enhancements.

• Collaborate with Product Management to synchronize roadmaps with market opportunities and customer requirements.

• Establish launch plans, success metrics, and cross-functional responsibilities.

• Work alongside Sales, Customer Success, and Revenue teams to enhance sales effectiveness and increase win rates.

• Create and manage sales enablement materials, including presentations, battlecards, competitive intelligence, demos, case studies, and product collateral.

• Assist in strategic opportunities by positioning solutions for key prospects and clients.

• Lead significant product launches and market expansion efforts.

• Coordinate execution across Product Management, Marketing, Sales, and Customer Success.

• Evaluate launch performance and refine future launch strategies.

• Collaborate with Demand Generation and Digital Marketing teams on awareness, engagement, and pipeline initiatives.

• Provide guidance on content, messaging, audience targeting, and campaign themes.

• Assess campaign performance and suggest enhancements.

• Stay informed about industry trends, customer challenges, competitive offerings, and market dynamics.

• Conduct competitive analyses and deliver actionable insights to Product, Sales, and executive leadership.

• Act as an internal authority on buyer personas, purchasing behaviors, and market opportunities.

• Develop thought leadership materials with executives and subject matter experts.

• Represent MRI at customer events, webinars, industry conferences, and analyst briefings.

• Mentor junior members of the product marketing team.

• Lead cross-functional initiatives and influence stakeholders without direct authority.

• Establish best practices for go-to-market success.

• Define portfolio positioning, spearhead launches, enhance sales enablement, influence product strategy, and drive improvements in pipeline, adoption, and engagement.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• Over 6 years of experience in B2B technology or SaaS product marketing.

• Proven record of owning go-to-market strategies and achieving business outcomes.

• Background in supporting enterprise software, SaaS platforms, PropTech, FinTech, ERP, or other intricate B2B technology solutions.

• Demonstrated success in launching products and fostering market adoption.

• Extensive experience in developing product positioning, messaging frameworks, and sales enablement strategies.

• Experience collaborating with Product Management, Sales, Customer Success, and executive stakeholders.

• Strong comprehension of enterprise buying cycles, customer journey mapping, and SaaS business models.

• Exceptional written, verbal, presentation, and storytelling capabilities.

• Strong analytical and strategic thought processes.

• Experience influencing cross-functional teams within a matrixed global organization.

• Familiarity with CRM, marketing automation, product analytics, and sales enablement tools is preferred.

• An MBA or advanced degree is advantageous.

• Strategic mindset and strong business acumen.

• Customer-centric approach with a passion for understanding market needs.

• Ability to thrive in a fast-paced, growth-focused SaaS environment.

• Strong executive presence and capacity to influence senior stakeholders.

• Experience supporting global product portfolios and cross-regional go-to-market strategies.

🏝️ Benefits

• An inclusive employer that welcomes and celebrates diversity across various backgrounds.

• Employee resource groups.

• Customized resources to assist each individual in reaching their full potential.

• A connected, people-first workplace community.

• Some travel may be necessary.