Senior Product Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Create distinct positioning, messaging, and value propositions for district decision-makers, educators, and curriculum leaders.

• Spearhead go-to-market strategies for new products, features, enhancements, and strategic initiatives.

• Formulate launch strategies, identify target audiences, develop messaging, enablement plans, campaign recommendations, and success metrics.

• Produce sales collateral, pitch decks, training materials, and guides for handling objections.

• Provide product training to the Sales and Customer Success teams.

• Act as the voice of the customer and perform competitive analysis.

• Establish an AI-assisted research routine by synthesizing customer calls, win/loss data, support themes, and competitive sources.

• Convert customer and market insights into actionable recommendations for product development and marketing campaigns.

• Collaborate with Product Managers to influence the prioritization of the roadmap.

• Assist in product launches alongside the marketing team.

• Develop campaigns and content for webinars, events, thought leadership, product pages, guides, and other marketing initiatives.

• Lead the integration of AI across product marketing efforts.

• Construct, document, and continually enhance repeatable AI-assisted workflows for messaging, content, research, and enablement.

• Establish AI quality and review benchmarks and assess productivity improvements in workflows.

⛳️ Requirements

• 5–8+ years of experience in product marketing, B2B SaaS marketing, or a similar role.

• In-depth knowledge of the K-12 education landscape and adoption market.

• Experience in dynamic organizations, including refining positioning and messaging post-acquisition to craft a cohesive portfolio narrative.

• Strong capability to translate intricate products and technical features into straightforward, engaging customer narratives.

• Outstanding communication abilities—both in writing and verbally.

• Proven experience in cross-functional collaboration with Product, Sales, Customer Success, and Marketing teams.

• Strong analytical skills with the capacity to interpret market and customer data effectively.

• Demonstrated expertise with AI tools in a marketing context, including regular application in producing tangible work.

• Proven success in transforming AI usage into systematic processes through documented workflows, reusable prompts and templates, and quality benchmarks.

• Bachelor’s degree is required.

• An advanced degree (MBA or MA in Education/Marketing) is a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.