Senior Product Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take charge of the positioning, messaging, and collaborative execution for Level Data’s product offerings.

• Craft unique messaging and value propositions tailored for district decision-makers, educators, and curriculum leaders.

• Spearhead go-to-market strategies for new products, features, enhancements, and key initiatives.

• Formulate launch strategies, identify target audiences, develop messaging, create enablement plans, recommend campaigns, and establish success metrics.

• Produce sales materials, presentation decks, training resources, and guides for handling objections.

• Provide product training to Sales and Customer Success teams.

• Act as the voice of the customer and perform competitive analysis.

• Establish an AI-assisted research process by consolidating customer calls, win/loss data, support themes, and competitive insights.

• Convert customer and market insights into actionable recommendations for product development and marketing initiatives.

• Collaborate with Product Managers to impact roadmap prioritization.

• Assist with product launches alongside the marketing team.

• Create campaigns and content for webinars, events, thought leadership, product pages, guides, and other marketing efforts.

• Oversee AI applications within product marketing.

• Develop, document, and enhance repeatable AI-assisted workflows for messaging, content creation, research, and enablement.

• Establish AI quality standards and review processes, while measuring productivity improvements.

⛳️ Requirements

• 5–8+ years of experience in product marketing, B2B SaaS marketing, or a similar field.

• In-depth knowledge of the K-12 education sector and adoption market.

• Experience in rapidly growing companies, including the ability to shape positioning and messaging post-acquisition to formulate a unified portfolio narrative.

• Strong capability to simplify complex products and technical features into engaging customer narratives.

• Outstanding communication skills—both written and verbal.

• Proven experience collaborating across functions with Product, Sales, Customer Success, and Marketing teams.

• Solid analytical skills, enabling the interpretation of market and customer data.

• Demonstrated proficiency with AI tools in a marketing setting, consistently applying them to tangible work.

• History of transforming AI usage into repeatable processes, encompassing documented workflows, reusable prompts and templates, and quality benchmarks.

• Bachelor’s degree is required.

• An advanced degree (MBA or MA in Education/Marketing) is a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and continuous learning.

• Flexible work schedule and remote working options.

• A vibrant company culture that fosters innovation and teamwork.