This is a fully remote position, open to applicants in Florida, +6 more states.

📋 Description

• Develop and implement customer marketing and advocacy initiatives that enhance engagement and highlight customer success.

• Create product positioning and messaging that align customer requirements with product features and business advantages.

• Oversee the planning and execution of product launches to introduce new features to the market and encourage adoption.

• Produce presentations, product demonstrations, and sales support materials to assist go-to-market teams in communicating value and securing business.

• Incorporate customer insights, competitive analysis, and market trends into product and marketing strategies.

• Collaborate independently with Product, Sales, and Marketing teams to propel initiatives from concept to execution.

⛳️ Requirements

• A minimum of 7 years’ experience in product marketing within the B2B technology sector.

• Proficiency in understanding products thoroughly, working closely with Product Managers, and translating product features into effective positioning, messaging, and go-to-market strategies.

• Proven track record of successfully leading at least one product launch for either the U.S. or global markets.

• Experience in leading or significantly contributing to a customer marketing or advocacy initiative.

• Exceptional writing skills in English, with a keen sense for language, narrative, and word choice.

• Background in creating presentations, product demos, training materials, and other resources for go-to-market teams.

• Strong history of taking initiative, engaging cross-functional teams, and driving critical projects from inception to completion.

• Must be a resident of FL, IL, MA, MO, OR, TX, or WA.

• Immigration sponsorship is not available.