Manager, Product Marketing Communications

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Act as the MarComm liaison for assigned marketing teams and product portfolios.

• Oversee communication elements of commercialization strategies and yearly marketing plans.

• Create product positioning, value propositions, unique messaging, messaging frameworks, and compelling reasons to believe.

• Bring stakeholders together around messaging, priorities, and launch strategies.

• Transform commercialization strategies into cohesive promotional and activation plans.

• Direct the creation of sales enablement materials, customer-facing content, digital assets, launch materials, and campaign activations.

• Suggest digital, print, event, educational, and field channels tailored to the audience and business goals.

• Manage internal partners, agencies, creative resources, and the approval workflow.

• Set launch and campaign KPIs, assess post-launch performance, and propose enhancements.

• Adjust plans as business priorities, customer requirements, and market conditions change.

• Propel the Peripheral Vascular business by linking strategy to execution and effectively communicating products, solutions, and value to customers and patients.

⛳️ Requirements

• Bachelor’s degree.

• Over 8 years of professional experience in marketing communications, corporate communications, product marketing, or a related communications field.

• More than 4 years of experience within the medical device or healthcare sector.

• At least 2 years of experience in supporting or leading medical device product launches.

• Proven experience in developing product positioning, value propositions, unique messaging, and messaging frameworks.

• Background in creating integrated digital marketing campaigns and customer journeys.

• Familiarity with marketing metrics, lead generation, campaign KPIs, and post-launch evaluations.

• Experience in managing agency partners, creative development, and production processes.

• Outstanding presentation, written, and interpersonal communication abilities.

• Strong analytical and problem-solving capabilities.

• Proven track record of managing multiple projects and meeting established deadlines.

• Ability to influence and foster alignment without direct organizational authority.

• Proficient in navigating complex, cross-divisional processes, procedures, and policies.

🏝️ Benefits

• Flexibility for remote work.

• 10% travel requirement.

• Protections for equal opportunity employment.

• Transparency in pay and rights to discuss or disclose compensation.