Manager, Product Marketing Communications

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Act as the MarComm liaison for assigned marketing teams and product portfolios.

• Oversee the communications elements of commercialization strategies and yearly marketing plans.

• Create product positioning, value propositions, unique messaging, messaging frameworks, and compelling reasons to believe.

• Foster alignment among stakeholders regarding messaging, priorities, and launch strategies.

• Convert commercialization strategies into cohesive promotional and activation plans.

• Guide the development of sales enablement materials, customer-facing content, digital assets, launch materials, and campaign activations.

• Suggest digital, print, event, educational, and field channels based on target audience and business goals.

• Coordinate activities across internal teams, agencies, creative resources, and approval workflows.

• Set launch and campaign KPIs, assess post-launch performance, and propose optimizations.

• Modify plans in response to shifting business priorities, customer demands, and market dynamics.

• Enhance the Peripheral Vascular business by linking strategy to execution and articulating products, solutions, and value to customers and patients.

• Travel approximately 20% of the time.

⛳️ Requirements

• Bachelor’s degree.

• Over 8 years of professional experience in marketing communications, corporate communications, product marketing, or a similar communications field.

• More than 4 years of experience in the medical device or healthcare sector.

• At least 2 years of experience in supporting or leading medical device product launches.

• MBA is preferred.

• Proven experience in developing product positioning, value propositions, unique messaging, and messaging frameworks.

• Expertise in creating integrated digital marketing campaigns and customer journeys.

• Familiarity with marketing measurement, lead generation, campaign KPIs, and post-launch evaluations.

• Experience in managing agency collaborations, creative development, and production processes.

• Outstanding presentation, written, and interpersonal communication skills.

• Strong analytical and problem-solving abilities.

• Capacity to manage multiple projects and meet established deadlines.

• Ability to influence and drive consensus without direct organizational authority.

• Proficient in navigating complex, cross-divisional processes, procedures, and policies.

🏝️ Benefits

• Flexibility for remote work.

• Commitment to equal opportunity employment.

• 20% travel allowance with role travel opportunities.