Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the market positioning and launch strategy for Influ2.

• Create sales enablement resources and training for Account Executives and Sales Development teams.

• Manage the competitive intelligence initiative.

• Monitor competitors and observe market changes.

• Perform win/loss assessments and advise Sales, Product, and Marketing teams accordingly.

• Introduce new products and features to the market through effective positioning, launch plans, frontline readiness, and user adoption strategies.

• Establish the approach for customer education and design customer adoption programs.

• Articulate product positioning and messaging.

• Produce product demonstrations, sales presentations, videos, white papers, and other materials.

• Assess the impact of product marketing, track outcomes, prioritize tasks, and refine programs.

• Report directly to the Senior Manager of Product and Lifecycle Marketing.

• Collaborate with two additional team members.

⛳️ Requirements

• Over 7 years of experience in product marketing within the B2B technology sector.

• Background in martech, ABM, or a related field is highly desirable.

• Demonstrated success in crafting and implementing go-to-market strategies.

• In-depth knowledge of mid-market and enterprise buying processes in sales-driven organizations.

• Experience in leading competitive intelligence initiatives or conducting win/loss analyses.

• Proven ability to collaborate with product management, sales, and customer success teams.

• Familiarity with HubSpot, Salesforce, Storylane, and Claude.

• A degree in marketing, business, or a similar discipline is preferred but not mandatory.

• Capability to translate complex products into straightforward positioning and messaging.

• Insight into enterprise sales cycles and the needs of front-line teams.

• Skill in interpreting customer feedback, competitive intelligence, sales metrics, and market trends.

• Ability to make independent decisions and advance projects without direct supervision.

• Capacity to work collaboratively across Product, Sales, Marketing, and Customer teams.

• Flexibility to adapt focus as business priorities evolve.

🏝️ Benefits

• Flexibility to work remotely with no fixed hours; tailor your work environment and schedule to your needs.

• Unlimited vacation policy.

• Generous parental leave benefits.

• Well-defined PTO policies.

• Comprehensive medical, dental, and vision insurance.

• Play a pivotal role in determining how Influ2 is positioned and marketed.

• Engage in meaningful work with the opportunity to influence the role's evolution as the company expands.

• Direct engagement with Product, Sales, Marketing, and Customer teams.