Product Marketing Specialist – Switchboards

This is a fully remote position, open to applicants in North Carolina, +1 more state.

📋 Description

• Propel the expansion and market achievement of low-voltage switchboards in the U.S.

• Formulate and implement the U.S. product marketing and growth strategy for low-voltage switchboards.

• Integrate global strategy, business goals, customer requirements, and market possibilities to enhance order growth, market share, and customer satisfaction.

• Act as the commercial liaison among customers and cross-functional teams.

• Convert customer feedback and field insights into prioritized product specifications, roadmaps, and initiatives.

• Oversee annual marketing, business planning, and go-to-market execution for new products, upgrades, and lifecycle modifications.

• Create positioning, messaging, launch readiness, communications, training, documentation, digital tools, and performance enhancement plans.

• Provide Sales teams with product and application knowledge, technical and commercial training, tools, materials, guidance, and continual support.

• Report directly to the Product Marketing Manager.

⛳️ Requirements

• Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related discipline.

• At least 8 years of experience in electrical products, product management, product marketing, engineering, or sales.

• Familiarity with the U.S. construction and industrial electrical market, including switchboards, engineered power-distribution solutions, electrical distributors, contractors, consultants, and end users.

• Capability to convey intricate technical features into clear customer value propositions, commercial messaging, training, and sales tools.

• Robust analytical and business-case development skills.

• Proficient in utilizing market, financial, operational, and customer data to suggest priorities and actions.

• Proven ability to influence and coordinate cross-functional teams, including Product Management, Sales, engineering, manufacturing, supply chain, pricing, communications, and digital-tool teams.

• Willingness to travel up to 30% of the time.

• Candidates must possess work authorization that allows them to work for ABB in the U.S.

• Preferred experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap-management tools.

🏝️ Benefits

• Choice between two medical plan options: a PPO plan named the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) referred to as the High Deductible Plan.

• Selection between two dental plan options: Core and Core Plus.

• Vision benefits available.

• Company-paid life insurance equal to 2X base pay.

• Company-paid AD&D equal to 1X base pay.

• Voluntary life and AD&D – 100% employee paid up to specified maximums.

• Short Term Disability coverage for up to 26 weeks – Company paid.

• Long Term Disability at 60% of pay – Company paid, with an option to “buy-up” to 66 2/3% of pay.

• Supplemental benefits – 100% employee paid (including accident insurance, hospital indemnity, critical illness, and pet insurance).

• Paid Parental Leave offered.

• Employee Assistance Program available.

• Health Advocate support resources for mental/behavioral health, general health navigation, virtual health, and infertility/adoption.

• Employee discount program provided.

• 401k Savings Plan with Company Contributions available.

• Employee Stock Acquisition Plan (ESAP) offered.

• 11 paid holidays included.

• Vacation under a permissive time away policy for salaried exempt positions.

• Eligibility for short-term incentive plan/annual bonus.