Senior Product Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of product positioning and messaging for cyber risk solutions, encompassing quantification, analytics, and risk intelligence.

• Create and uphold messaging frameworks that define target buyers, key use cases, unique value propositions, and the linkage between quantitative risk analysis and business decisions.

• Collaborate with Product, Research, Sales, Customer Success, and customers to pinpoint market needs, validate value propositions, inform roadmap priorities, and shape go-to-market strategies.

• Strategize and implement product launches and go-to-market initiatives, which include messaging, content creation, sales readiness, cross-functional coordination, and post-launch adoption strategies.

• Develop product marketing materials, such as solution briefs, website content, buyer guides, business cases, thought leadership pieces, demos, videos, and executive presentations.

• Formulate sales plays that prioritize cyber investments, articulate risk in financial terms, benchmark risk posture, and support enterprise and third-party risk decisions.

• Create sales enablement tools, including pitch decks, competitive battlecards, discovery guides, value narratives, and objection-handling resources.

• Educate and support enterprise sales teams to enhance discovery processes, articulate value, accelerate opportunities, and boost win rates.

• Conduct customer, market, and competitive research in the areas of cyber risk quantification, risk analytics, and decision-support solutions.

• Convert research insights into positioning, product, and sales guidance.

• Collaborate with demand generation and growth marketing teams to align campaigns with product positioning, priority use cases, buyer personas, and stages of the buying process.

• Monitor product marketing performance through metrics such as adoption rates, pipeline contributions, win-loss analysis, sales feedback, and content utilization.

• Suggest adjustments based on performance outcomes.

⛳️ Requirements

• 5-8+ years of B2B product marketing experience in cybersecurity, risk management, GRC, analytics, financial technology, or a comparable field.

• Familiarity with cyber risk quantification, risk analytics, financial risk concepts, enterprise risk management, or related areas.

• Proven track record of positioning complex technical or data-driven products and conveying their value to both executive and technical audiences.

• Demonstrated ability to plan product launches and lead cross-functional go-to-market initiatives from strategy formulation to execution.

• Experience in supporting enterprise sales teams with sales plays, enablement programs, competitive intelligence, and deal-specific advice.

• Strong skills in customer and market research, with the capacity to translate findings into actionable messaging, content, and go-to-market strategies.

• Outstanding writing, presentation, project management, and stakeholder management capabilities.

• Ability to juggle multiple priorities and achieve measurable results.

• Proficiency in leveraging AI tools across various roles and responsibilities.

🏝️ Benefits

• Equal opportunity employer dedicated to diversity and inclusion.

• Workplace free from discrimination and harassment.

• Employee benefits are not specified.