Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform the product marketing function into a strategic engine for solutions and content marketing.

• Spearhead market positioning and develop a strategic narrative to enhance awareness, preference, and growth.

• Take ownership of market, buyer, and customer intelligence for the solution portfolio.

• Conduct research on target personas, buying groups, industry segments, customer insights, and competitive intelligence.

• Utilize AI tools to assess feedback and uncover trends and messaging gaps.

• Convert insights into effective positioning, segmentation, and go-to-market strategies.

• Establish distinct product and solution positioning.

• Create and uphold messaging frameworks for various personas, industries, and use cases.

• Guarantee consistency in messaging across web platforms, sales initiatives, campaigns, and partner channels.

• Oversee the comprehensive go-to-market strategy for new products, features, and releases.

• Develop launch plans, identify target segments, articulate value propositions, and set success metrics.

• Facilitate cross-functional execution among product, sales, customer success, and marketing teams.

• Formulate content strategies and high-impact materials such as demo videos, how-to guides, solution pages, assessments, webinars, and thought leadership pieces.

• Direct AI-assisted content development.

• Foster awareness and positive representation through media and analyst relations.

• Create sales and partner enablement materials including pitch decks, battlecards, demo narratives, and objection-handling guides.

• Equip sales teams and partners with messaging tailored to specific personas and value articulation.

• Analyze pipeline performance and refine messaging to enhance conversion rates.

• Keep up-to-date positioning, messaging, enablement, and product assets.

• Conduct quarterly commercial analyses and suggest improvements.

• Develop campaigns and sales strategies that drive pipeline generation and conversion.

⛳️ Requirements

• A minimum of 5 years in product marketing.

• At least 2 years of experience within a software or technology company.

• Bachelor’s degree in marketing or a related field.

• MBA is preferred.

• Demonstrated success in crafting and implementing metrics-driven go-to-market strategies for a product or solution portfolio.

• Experience collaborating with product management, engineering, marketing, and sales teams.

• Background in the software and/or technology market or industry is desirable.

• Familiarity with cloud management, SaaS management, or ITAM platforms is a plus.

• Experience in product management or direct sales is advantageous.

• Strong network within the software/technology industry.

• Expertise in product and solution market messaging and storytelling.

• Basic understanding of SEO/AEO and conversion optimization principles.

• Ability to take initiative, collaborate, and achieve results through a global team.

• Excellent written and verbal communication skills.

• Strong analytical, strategic, and objective-driven planning and reporting skills.

• Proficiency with business intelligence tools, Salesforce, and AI tools.

• Empathy for buyers, customers, users, and sales resources.

🏝️ Benefits

• Equal opportunity employer.

• Initiatives focused on diversity, equity, and inclusion.

• Accommodations provided for candidates with disabilities.