Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Chief Marketing Officer to define Cerby’s positioning and messaging strategy.

• Adapt the positioning for various personas and use cases while ensuring technical credibility.

• Transform intricate identity challenges into compelling narratives for both technical buyers and executives.

• Partner with account executives and sales engineers during calls, handling objections, navigating stalled deals, and developing talk tracks, battle cards, and demo flows.

• Create a comprehensive sales toolkit, which includes pitch decks, discovery guides, objection handling materials, competitive battlecards, and ROI/business case tools.

• Manage win/loss analysis and gather competitive intelligence.

• Oversee product and feature launches from start to finish in collaboration with the Product team, ensuring readiness for the field.

• Conduct webinars, develop content, and lead event sessions.

• Create customer case studies, reference stories, and quantify outcomes.

• Develop partner kits and enablement materials in conjunction with partner marketing.

• Ensure that sales representatives and partners are equipped to effectively position and sell Cerby.

⛳️ Requirements

• Minimum of 5 years of experience in B2B SaaS product marketing.

• Proven history of successfully bringing technical products to market, preferably in the cybersecurity, identity, or enterprise infrastructure sectors.

• Demonstrated individual contributor experience in developing messaging frameworks, executing launches, and creating sales toolkits.

• Capability to convert architecture discussions into engaging stories for Chief Information Security Officers (CISOs) and practitioners.

• Strong writing and presentation capabilities.

• Experience in live sales scenarios, with the ability to communicate clearly and promptly.

• Technical expertise in cybersecurity, especially in identity, sufficient to collaborate effectively with sales engineers.

• A lean, agile operating style with a focus on a Minimum Viable Product (MVP) mindset.

• Bonus: experience in building product marketing within an early-stage technology startup.

🏝️ Benefits

• No benefits, perks, or compensation extras are explicitly stated.