Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Gain a comprehensive understanding of CareMessage’s primary customer segments.

• Take ownership of the positioning and value propositions for each segment.

• Customize messaging according to EHR and integration maturity levels.

• Create segment briefs, one-pagers, competitive differentiators, and proof points.

• Oversee the entire product launch planning process and go-to-market execution.

• Develop internal and external launch materials, FAQs, one-pagers, landing page text, and presentations.

• Maintain a quarterly narrative that connects roadmap themes to customer value and equity outcomes.

• Ensure readiness for launches across Product, Brand, Growth, Customer Success, and Partnerships teams.

• Conduct customer interviews and perform segmentation research.

• Keep competitive intelligence and market landscape assessments up to date.

• Collect and analyze insights to enhance messaging, positioning, and adoption strategies.

• Manage product-related press releases, coordinating timing and distribution.

• Create messaging for webinars, conferences, demonstrations, and strategic partnerships.

• Collaborate on external content regarding product advancements and technical capabilities.

• Develop internal training materials and facilitate training sessions.

• Maintain the shared cross-functional release calendar and asset repository.

• Create templates, processes, reusable frameworks, and scalable systems for product marketing operations.

• Establish product marketing KPIs and create reporting mechanisms.

• Lead multiple end-to-end launches and ensure consistent message adoption across teams.

⛳️ Requirements

• 5–8+ years of experience in product marketing, go-to-market strategy, or related roles in SaaS or health tech.

• Demonstrated ability to develop compelling positioning for technical or integration-heavy products.

• Proven experience leading complete GTM cycles, including messaging, collateral creation, and cross-functional launch execution.

• Strong research and insight-gathering capabilities, encompassing customer interviews, competitive analysis, and segmentation.

• Outstanding writing skills and narrative development abilities.

• Capability to work independently and collaboratively across engineering, product, marketing, and customer-facing teams.

• A deep commitment to CareMessage’s mission of advancing health equity.

• Preferred: experience in healthcare technology, EHR ecosystems, interoperability, or population health tools.

• Preferred: background with FQHCs, safety-net clinics, or care coordination systems.

• Preferred: previous experience in a nonprofit or mission-driven SaaS organization.

• Preferred: familiarity with AI-enabled workflows or data intelligence products.

• Must have legal authorization to work in the United States.

• May require disclosure of employer-sponsored visa support.

🏝️ Benefits

• Paid parental leave for both biological and adopted children.

• 18 paid company holidays, which include a one-week break mid-year and another week at the end of the year.

• 9 wellness days.

• 15 days of paid time off (PTO).

• A one-month (20 working days) paid sabbatical after the 4-year anniversary, and every 4 years thereafter.

• Comprehensive medical, dental, and vision insurance for employees and their families.

• Health Savings Accounts and Flexible Spending Accounts.

• Short & long-term disability insurance.

• Annual wellness budget of $100 per employee.

• PerkSpot discounts on products and services from a wide range of vendors.

• Equal pay for the same role and level, regardless of geographic location.