Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Influence product decisions and shape product positioning by leveraging customer research, feedback, competitive trends, and product data.

• Establish and uphold product positioning, messaging, narratives, and value propositions.

• Collaborate with Product and Research teams to pinpoint use cases, research questions, and messaging tests, particularly for AI capabilities.

• Create go-to-market strategies for new products and significant features, encompassing target audiences, messaging, channels, and success metrics.

• Draft launch copy for customer communications, website messaging, in-product education, demo scripts, and sales materials.

• Develop launch briefs and project plans while coordinating execution across Lifecycle, Growth, Web, Brand, and other teams.

• Maintain messaging, launch documentation, and product updates.

• Evaluate campaign performance, product discovery, and adoption, enhancing messaging and outcomes.

• Utilize AI tools for research, insight synthesis, content creation, and various other tasks.

• Create and disseminate reusable AI workflows for positioning, messaging, and market insights.

• Present strategies and go-to-market plans to executive leadership, including the CEO.

⛳️ Requirements

• Over 8 years of product marketing experience in SaaS (with a preference for PLG or hybrid GTM models).

• Proven history of leading significant launches and facilitating the discovery and adoption of AI features.

• Capability to formulate recommendations, develop plans, and personally execute the necessary work.

• Strong critical thinking skills and sound judgment.

• Exceptional writing and storytelling abilities, including the creation of messaging and launch copy.

• Regular utilization of AI tools and experience in establishing repeatable AI workflows.

• Ability to juggle multiple projects, uphold commitments, and deliver high-quality work independently.

• Clear communication skills, collaboration abilities, adaptability, and comfort with ambiguity and shifting priorities.

• Executive-level communication skills and the ability to advocate effectively.

• Experience in positioning and launching AI-powered products and features (bonus).

• Experience marketing to both self-serve and enterprise customers (bonus).

• Familiarity with product-led growth, lifecycle marketing, and in-product adoption campaigns (bonus).

• Experience with early-stage products, from customer validation through to launch (bonus).

• Proficiency in product analytics, project management, and AI automation tools (bonus).

🏝️ Benefits

• Equity awards for eligible full-time employees (30+ hours/week).

• Competitive benefits package.

• Opportunities for occasional travel for company events, team collaboration, or offsites.