Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform approved positioning for Axway’s AI Gateway and Amplify platform into product narratives, messaging tailored to personas, unique value propositions, and customer use cases.

• Convey AI governance in conjunction with API Management, multi-pattern integration, and enterprise service discovery while ensuring clear product delineations.

• Modify narratives for both technical and business audiences across sectors such as financial services, manufacturing, healthcare, and government.

• Oversee product marketing initiatives for launches and releases, which encompass messaging, market-facing assets, FAQs, customer use cases, commercial readiness, and field communications.

• Collaborate with Product Management, Sales, Field Marketing, and partner teams to produce comprehensive assets within established timelines.

• Research, outline, write, refine, and deliver white papers, solution briefs, product presentations, value decks, articles, and campaign source content.

• Develop evidence-based customer stories and technical proof points through interviews with experts, field personnel, and customers.

• Translate strategic briefs into actionable plans, gather inputs, address routine challenges, coordinate reviews, and deliver outputs with minimal supervision.

• Utilize field feedback, analyst research, competitor insights, and customer perspectives to suggest enhancements.

• Create pitch decks, sales strategies, competitive narratives, demo stories, solution briefs, objection-handling guides, FAQs, and value-selling frameworks.

• Facilitate enablement workshops and launch-readiness briefings; promote material usage and collect field feedback.

• Manage competitive intelligence within AI gateways, API Management, and integration markets, encompassing vendor profiles, comparison matrices, battlecards, and updates.

• Leverage competitor research, customer objections, and win/loss discussions to refine positioning and support deals.

• Collaborate with account teams and solution engineering to comprehend deal friction, buyer priorities, and sector needs.

• Maintain an enablement library, track field adoption, and phase out outdated materials.

⛳️ Requirements

• 8+ years of experience in enterprise B2B product marketing or enterprise technology marketing, with significant direct responsibility for Product Marketing deliverables.

• Proven track record in positioning complex enterprise software in competitive or emerging markets, with clear examples of results and tangible outputs.

• Outstanding professional English writing and editing skills; capability to present personally created product marketing materials for executive, business, and technical audiences.

• Technical proficiency to collaborate effectively with enterprise architects, product managers, and engineers on APIs, AI governance, or integration platforms.

• Practical experience in executing product launches and GTM content for enterprise software, including materials for sales or customer-facing roles.

• Demonstrated ability to work autonomously, prioritize tasks, and deliver consistently across multiple concurrent initiatives.

• Proven experience in developing field enablement materials and conducting effective training or workshops for enterprise Sales, pre-sales, or channel teams.

• Relevant competitive intelligence experience in producing battlecards, vendor differentiation, and objection guidance informed by deal or win/loss insights.

• Must be based in the U.S.

🏝️ Benefits

• Health coverage

• Retirement plans

• Paid time off

• Flexible work

• Career development

• Competitive pay

• Global culture perks