Senior Product Marketing Manager

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Create unique positioning and messaging for ArcSite’s product offerings tailored to self-serve, sales-assisted, and enterprise audiences.

• Design and oversee the go-to-market strategy for major product launches and explore new market opportunities, from initial planning to post-launch refinement.

• Formulate research methodologies to comprehend target demographics, market potential, customer requirements, competitive landscapes, and price sensitivity, converting insights into practical recommendations.

• Collaborate closely with Product teams to assess market potential, customer challenges, and competitive factors, guiding decisions on product development, target audiences, and underlying rationale.

• Formulate and refine pricing and packaging strategies utilizing customer feedback, market analysis, product utilization data, competitive insights, and business performance metrics.

• Identify and enhance ideal customer profiles, segmentation, personas, and buyer journeys across key contractor segments and customer categories.

• Define target demographics, feedback channels, positioning, messaging, and success indicators for beta initiatives and significant product launches.

• Spearhead competitive intelligence efforts and create messaging, battlecards, pitch presentations, and other resources for customer-facing teams.

• Set success metrics, evaluate launch and commercial outcomes, and deliver insights and recommendations to company leadership.

• Develop repeatable frameworks for research, launches, positioning, pricing, and go-to-market planning as the product marketing function scales.

⛳️ Requirements

• 6–8+ years of experience in B2B SaaS product marketing, demonstrating a history of independently managing complex go-to-market strategies.

• Proven capability to create strategic frameworks and solutions for ambiguous market, customer, and product challenges.

• Demonstrated experience in owning or significantly influencing pricing and packaging strategies based on customer insights, competitive analysis, product performance, and business metrics.

• Extensive experience in conducting or guiding market and customer research, and translating findings into product, positioning, and go-to-market strategies.

• Experience collaborating closely with Product leadership on product strategy, prioritization, market opportunities, and customer needs.

• Familiarity with both self-serve/PLG and sales-assisted/SLG models, understanding how go-to-market strategies differ across them.

• Proven track record of leading product launches from conception through execution and assessing their impact.

• Exceptional writing, storytelling, presentation, and cross-functional communication skills, with a strong executive presence.

• Strong analytical and commercial acumen, capable of leveraging customer, market, product, and revenue data to drive decision-making.

• Experience in construction, home services, field service, or specialty-trade software is highly desirable.

• Experience in mentoring or leading junior product marketing or research team members.

• Background in developing competitive intelligence, win/loss analysis, or voice-of-customer initiatives.

• Experience in creating beta programs for new products or significant product launches.

• Proven track record of owning commercial or revenue-related objectives within a product marketing framework.

• Familiarity with vertical SaaS or expanding a product into new industries or market segments.

• Knowledge of HubSpot, product analytics platforms, competitive intelligence tools, and sales enablement solutions.

🏝️ Benefits

• Fully remote

• Unlimited PTO

• Medical, dental, and vision insurance

• 401K match

• $75 monthly wellness stipend