Senior Product Marketing Manager, Supplier

This is a fully remote position, open to applicants in Texas.

📋 Description

• Engage in customer discovery with distributor owners, operations leaders, inside and outside sales teams, and counter staff, and communicate insights to the Product team.

• Identify the ideal customer and buyer, focusing on prioritizing distributors based on size, trade, and existing sales model.

• Develop positioning and messaging strategies for new distributor products.

• Collaborate with leadership to define pricing and packaging, test with early customers, and refine approaches based on market feedback.

• Organize and execute beta tests, early-access programs, and initial product launches.

• Work alongside Sales to create the inaugural sales playbook, which includes pitch strategies, demo processes, objection handling, and discovery inquiries.

• Empower sales representatives to effectively utilize the sales playbook.

• Design customer pilot programs with success metrics, case studies, and distributor-specific metrics.

• Analyze the competitive landscape of distributor technology, encompassing ERPs, e-commerce platforms, and proprietary tools.

• Collaborate with partnerships and industry organizations like NAED to enhance visibility in distribution.

• Travel for distributor visits, trade shows, and internal events.

⛳️ Requirements

• A minimum of 5 years in product marketing, preferably within B2B SaaS or a technical product environment.

• Proven experience in taking at least one product from inception to launch, covering early discovery, initial positioning, and acquiring first paying customers.

• Ability to navigate ambiguity and make informed decisions with agility.

• Excellent writing and speaking abilities; capable of breaking down complex workflows into straightforward language.

• Proficient in discussing pricing, margins, and ROI with business owners or CFOs.

• Experience collaborating closely with Product, Sales, and leadership teams to align on strategies and execute plans.

• Self-motivated, with strong project management skills and a proactive mindset.

• Background in wholesale distribution, electrical or plumbing supply, or construction is highly advantageous.

• Willingness to travel at least 25% of the time for distributor visits, trade shows, and internal events.

🏝️ Benefits

• Bonus opportunities available.

• Flexible remote work arrangement.

• Chance to establish product marketing from the ground up.

• Opportunity to influence go-to-market strategies for a company that is experiencing year-over-year revenue growth.

• Team culture that prioritizes creativity and accountability.