Senior Product Marketing Manager, Supplier

This is a fully remote position, open to applicants in Texas.

📋 Description

• Engage in customer discovery with distributor owners, operations leaders, inside and outside sales personnel, and counter staff.

• Establish the ideal customer profile and buyer, prioritizing distributors based on size, trade, and current sales model.

• Create positioning and messaging for new distributor offerings.

• Collaborate with leadership to determine pricing and packaging, test with initial customers, and refine based on market input.

• Organize and execute beta, early-access, and initial product launches.

• Work alongside Sales to develop the inaugural sales playbook, which includes pitch strategies, demo processes, objection handling, and discovery inquiries.

• Empower sales representatives.

• Convert early customers into success stories through pilots, success metrics, case studies, and distributor-specific metrics.

• Analyze the competitive landscape of distributor technology, encompassing ERPs, ecommerce platforms, and proprietary tools.

• Collaborate with Partnerships and industry organizations like NAED to enhance presence in the distribution sector.

• Travel for distributor meetings, trade shows, and internal events.

⛳️ Requirements

• Over 5 years of experience in product marketing, preferably within B2B SaaS or technical products.

• Proven experience in taking at least one product from inception to launch, encompassing early discovery, initial positioning, and acquiring first paying customers.

• Ability to navigate ambiguity and make informed decisions while adapting as necessary.

• Excellent writing and verbal communication skills.

• Capacity to articulate complex workflows in simple terms tailored to specific audiences.

• Knowledge of pricing, margin, and ROI factors.

• Experience in cross-functional collaboration with Product, Sales, and leadership teams.

• Self-motivated with strong project management skills and a proactive approach.

• Background in wholesale distribution, electrical or plumbing supply, or construction is a significant advantage.

• Willingness to travel at least 25% of the time.

• Ability to work remotely; the application form will inquire about your willingness to engage in a hybrid work scenario.

🏝️ Benefits

• Bonus opportunities available.

• Flexible remote work arrangement.

• Chance to build product marketing from the ground up.

• Opportunity to influence go-to-market strategies for a company that is doubling its revenue annually.

• Collaborate with a team that values creativity and accountability.