Senior Product Marketing Manager

This is a fully remote position, open to applicants in California, +5 more states.

📋 Description

• Lead the Go-to-Market strategy for the Proofpoint Threat Protection solution.

• Acquire deep knowledge of buyers, competitors, and the threat landscape.

• Develop positioning and messaging that highlight intent-based and AI protection.

• Analyze market trends, customer requirements, and competitive environments.

• Produce webinars, blogs, solution briefs, datasheets, presentations, and other content.

• Showcase capabilities and solutions to sales teams, sales engineering, customers, and prospects.

• Establish and maintain demo flows and communication tracks.

• Present to both internal and external audiences through training sessions, briefings, webinars, events, and analyst briefings.

• Define Go-to-Market metrics and monitor performance using pipeline data, win/loss insights, and field feedback.

• Spearhead cross-functional planning and launches for new solution capabilities and releases.

• Create and provide sales enablement content, knowledge, and tools.

• Collaborate with product management, marketing, competitive intelligence, and sales teams.

• Identify and utilize customer success stories and testimonials.

⛳️ Requirements

• Over 5 years of experience in product marketing.

• Strong preference for experience in email security, cybersecurity, or enterprise IT.

• Bachelor's degree required, ideally in a business or technical field; MBA is a plus.

• Proven track record in marketing to enterprise businesses and technical decision-makers.

• Proficient understanding of threat detection, including intent-based and AI-driven protection.

• Demonstrated ability to create clear and persuasive content.

• Capable of researching, writing, and editing high-quality materials.

• Skilled in translating market knowledge into actionable Go-to-Market strategies.

• Analytical thinker with the capacity to manage multiple priorities and projects.

• Proven leadership skills and highly developed interpersonal abilities.

• Skilled in articulating product and solution-level value propositions.

• Confident in live product demonstration abilities.

• Excellent written, verbal communication, and presentation skills.

• Strong public speaking capabilities; comfortable presenting over Zoom and in person.

• Willing to travel for events and meetings, including international locations; expected travel is 10–15%.

🏝️ Benefits

• Competitive compensation package.

• Comprehensive benefits offerings.

• Opportunity for career success on your own terms.

• Flexible work environment.

• Annual wellness and community outreach days.

• Continuous recognition for your contributions.

• Opportunities for global collaboration and networking.

• Flexible time-off policy.

• Comprehensive well-being program.

• Two paid Wellbeing Days each year.

• Two paid Volunteer Days annually.

• Three-week Work from Anywhere option.

• Potential for variable compensation and/or equity.