Senior Product Marketing Manager, Supplier

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Engage in customer discovery with distributor owners, operations leaders, sales teams, and counter staff.

• Identify the ideal customer and buyer, prioritizing distributor segments for initial focus.

• Create positioning and messaging for new distributor offerings.

• Collaborate with leadership to establish pricing and packaging, conduct tests with early customers, and refine strategies based on market insights.

• Organize and execute beta tests, early-access initiatives, and initial product launches.

• Partner with Sales to develop the first sales playbook, covering pitch strategies, demo sequences, objection management, and discovery inquiries.

• Equip sales representatives to effectively utilize the sales playbook.

• Design customer pilot programs with defined success metrics and produce case studies.

• Assess customer outcomes, including order management, dispute resolution, and time savings.

• Analyze the competitive landscape of distributor technology, encompassing ERPs, e-commerce platforms, and custom tools.

• Collaborate with Partnerships and industry organizations like NAED to enhance visibility in distribution.

• Undertake travel for distributor visits, trade exhibitions, and corporate events.

• Work alongside Product, Engineering, Sales, Supplier Success, distributor clients, leadership, Partnerships, and industry associations.

⛳️ Requirements

• A minimum of 5 years in product marketing, preferably in B2B SaaS or a technical product environment.

• Proven experience in bringing at least one product from concept to market, including early discovery, initial positioning, and securing first customers.

• Ability to navigate ambiguity with decisiveness and adaptability.

• Excellent written and verbal communication skills.

• Capability to articulate complex workflows in straightforward language tailored for a specific audience.

• Proficiency in discussing pricing, margins, and ROI with business owners or CFOs.

• Experience collaborating closely with Product, Sales, and executive teams.

• A self-motivated approach, strong project management skills, and a proactive mindset.

• Background in wholesale distribution, electrical or plumbing supply, or construction is highly advantageous.

• Willingness and capability to travel at least 25% of the time.

• Ability to work effectively in a remote setting.

🏝️ Benefits

• Performance bonus.

• Flexible remote work options.

• Chance to build product marketing from the ground up.

• Opportunity to influence go-to-market strategies for a company experiencing significant revenue growth year over year.