Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the product marketing efforts for Code for America's diverse product portfolio, ranging from early-stage tools to established products.

• Oversee the strategy and implementation of go-to-market initiatives targeting institutional partners and end users.

• Establish product positioning, messaging, target demographics, channels, sequencing, and strategies for adoption.

• Craft and direct clear, accessible messaging for individuals navigating complex systems.

• Develop and take ownership of go-to-market plans for each product.

• Manage product launches while ensuring alignment in product readiness, messaging, and distribution.

• Create proof points such as case studies, usage data, and stories from clients and partners.

• Develop toolkits, templates, and core messaging for Outreach and frontline teams.

• Set success metrics, design experiments, and utilize adoption, engagement, and conversion data to enhance strategy.

• Brief, direct, and assess the performance of specialists or contractors across paid, search, and SEO channels.

• Collaborate with Product, Outreach, Program, Marketing & Communications, Philanthropy, Client Success, and Data Science teams.

• Foster trust and shared understanding across a developing function.

• Supervise contractors or agencies that assist with demand generation and specialized execution.

• Establish expectations and evaluate the quality of external work.

• Participate in ad hoc projects and initiatives as required.

⛳️ Requirements

• 8+ years of experience in product marketing or a closely related field, including senior-level experience with significant autonomy.

• Proven track record in managing direct reports and/or leading contractor or agency teams, with a readiness to build and manage a team as needs evolve.

• Demonstrated experience in developing positioning, messaging, and go-to-market strategies throughout a product’s lifecycle, from initial validation to scaled growth.

• Proven ability to translate strategy into deliverable, measurable outcomes.

• Ability to prioritize and expand a go-to-market function, sequencing investments thoughtfully.

• Experience in writing or guiding clear, accessible messaging for those navigating complex systems or underserved communities.

• Proficient understanding of paid, search, and SEO acquisition and demand-generation channels.

• Experience in defining success metrics, designing experiments, and interpreting data for strategic recommendations.

• Strong judgment skills in ambiguous, matrixed organizations, including the ability to build credibility and influence with senior stakeholders.

• Excellent writing skills, including the ability to tailor messages for clients and government or institutional partners.

• An interest in emerging AI tools and a commitment to using them responsibly and effectively.

• A deep commitment to the mission of Code for America.

• Full-time residence in the United States.

• Spanish-language fluency or experience overseeing multilingual campaign materials is a plus, though not required.

• Experience in nonprofit, government, or sensitive regulated consumer categories is an advantage.

• Familiarity with CRM and partner-tracking tools such as HubSpot and Airtable is an added benefit.

🏝️ Benefits

• Leadership and colleagues who uphold a strong work ethic and values, showing respect and care for one another.

• A collaborative, cross-functional, diligent, and positive work environment.

• Laptop provided for work purposes.

• One-time payment of $700 for remote environment setup; $200 stipend and up to $500 reimbursement, as per equipment policy.

• Monthly reimbursement of $50 for cell phone and/or internet expenses.

• Annual professional development stipend of $500, prorated at the time of hire.

• Up to $500 of professional development funds can be rolled over each year, with a maximum rollover of $1000.

• Training and guidance for staff required to utilize AI, along with opportunities to develop AI-related skills.

• 100% employer match on the first 3% of 401(k) contributions.

• Additional 50% match on contributions between 3% and 5% after 3+ years of service, up to 5% employer contribution.

• At least one no-cost health insurance option for full-time employees covering employee-only plans.

• Coverage for a minimum of 80% of dependent costs.

• Remote work opportunities available across the United States.

• Open personal time off policy, a minimum of 14 paid holidays, and organization-wide closure from Christmas Day through New Year's Day.

• Paid sick time of up to 96 hours annually.

• 17 weeks of paid parental and family leave.

• 3 weeks of paid sabbatical after 5 years of service.