Senior Product Marketing Manager

This is a fully remote position, open to applicants in Finland, +3 more countries.

📋 Description

• Take charge of product positioning and messaging alongside the leadership team.

• Oversee feature launches from the development stage to campaign execution and evaluation.

• Collaborate with Product to comprehend use cases and establish launch messaging and strategies.

• Execute launch campaigns targeting prospects and existing customers in collaboration with Sales.

• Evaluate opportunities generated, accounts activated, and feature adoption rates.

• Participate in Sales and Customer Success calls during beta tests and product launches.

• Collect feedback from prospects and customers and relay insights to Product and Marketing teams.

• Manage the customer story pipeline, which includes use cases, case studies, and testimonials.

• Keep the internal product and feature repository updated in Guru.

• Take ownership of and periodically review the master sales presentation.

• Assist the Sales team in identifying impactful demo moments and translating features into business results.

• Implement cross-sell and upsell announcement campaigns for both existing and free accounts.

• Collaborate with the Growth team on in-product communication channels.

• Report directly to the CEO and work closely with Product, Marketing, Sales, Customer Success, and Growth teams.

⛳️ Requirements

• A minimum of 5 years in B2B SaaS product marketing, primarily in startups where you have taken on hands-on tasks.

• Proven experience in launching products, owning positioning, and collaborating closely with sales teams.

• Background in mobile applications, ASO, or gaming is highly advantageous.

• Familiarity with both product-led and sales-led approaches.

• A proactive approach to work.

• Daily use of AI tools such as Claude, ChatGPT, and similar applications.

• Capability to create AI-powered workflows using internal integrations like Fathom, HubSpot, Guru, Salesforce, Amplitude, and Canny.

• Proficient in analyzing funnel and campaign data, building spreadsheets, and defending conclusions.

• Strong command of English with excellent writing abilities.

• Comfortable presenting at webinars and events as a representative of the product.

• Video production skills with tools like Screen Studio or CapCut are beneficial but not mandatory.

🏝️ Benefits

• Fully remote position available anywhere in Europe; we have hubs located in Spain, Portugal, Serbia, and Finland.

• Opportunity to participate in conferences related to apps, gaming, and product marketing.

• Equity options available following the probation period.

• Quarterly performance bonuses.

• Annual offline team gatherings and company-wide meetings.

• Monthly budget for coworking spaces.

• Provision of laptop and home office equipment.

• Internal hackathons held 2–3 times per year.

• Direct collaboration with the CEO and leadership team; you will be instrumental in building this function from the ground up.