Product Marketing Lead – Experience

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of product marketing for the Experience product division.

• Report directly to the Vice President of Product Marketing.

• Transform customer insights into effective positioning, go-to-market strategies, and quantifiable impacts on customers and business.

• Collaborate across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand teams.

• Partner with senior leadership to shape company positioning and category strategies.

• Generate customer and market insights through research, customer discussions, usage signals, competitive analysis, and commercial feedback.

• Outline positioning, messaging, segmentation, proof points, and product narratives.

• Spearhead impactful launches from initial strategy through to readiness, channel activation, user adoption, advocacy, and learning.

• Develop targeted go-to-market strategies with defined audiences, owners, trade-offs, and metrics.

• Influence the product roadmap, priorities, onboarding processes, packaging, proofs, and customer experiences.

• Provide Revenue Marketing, Sales, Customer Success, Support, and partners with compelling customer-value narratives and tools.

• Incorporate competitive and market insights into product and go-to-market strategies.

• Establish goals and metrics for customer adoption, retention, and commercial outcomes.

• Utilize data and opportunity assessments to offer practical recommendations.

• Leverage AI to enhance research, synthesis, analysis, workflow automation, and the overall quality of product marketing.

⛳️ Requirements

• Proven experience in launching complex, technical, platform, developer, AI, or FinTech products to market.

• Demonstrated ability to lead multiple high-impact launches across various channels with measurable outcomes.

• Strong skills in customer discovery, segmentation, positioning, storytelling, and product context.

• Capability to simplify complex concepts while maintaining accuracy and credibility.

• Comfort in engaging with both technical and commercial audiences and influencing across departments without formal authority.

• Background in launches, adoption strategies, lifecycle management, enablement, measurement, competitive insights, and customer advocacy.

• Experience in utilizing AI, agents, or automation to enhance speed, quality, or insights.

• Must possess legal authorization to work in the country where this position is advertised, without the need for sponsorship.

🏝️ Benefits

• Equity.

• Unlimited vacation days.

• Four months of paid family leave, irrespective of gender.

• Annual learning fund.

• Regular training opportunities, both internal and external.

• Support for personal development through exposure to new challenges.

• Flexibility to work remotely, in a hub, or a combination of both.

• An inclusive workplace with support for accommodations.