Product Marketing Lead – Experience

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of product marketing for the Experience product group.

• Report directly to the VP of Product Marketing.

• Transform customer insights into effective positioning, go-to-market strategies, and measurable impacts on customers and the business.

• Collaborate with teams across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand.

• Work alongside senior leadership to shape overall company positioning and category strategy.

• Generate customer and market insights through research, conversations, usage signals, competitive intelligence, and commercial feedback.

• Establish positioning, messaging, segmentation, proof points, and product narratives.

• Spearhead impactful launches from initial strategy to readiness, channel activation, adoption, advocacy, and learning.

• Develop targeted go-to-market plans that outline specific audiences, ownership, trade-offs, and metrics.

• Collaborate with Product and Engineering teams to influence the roadmap, priorities, onboarding, packaging, proof, and customer experience.

• Provide Revenue Marketing, Sales, Customer Success, Support, and partners with compelling stories and tools.

• Incorporate competitive and market insights into product and go-to-market strategies.

• Identify opportunities to enhance differentiation.

• Establish objectives and metrics for customer adoption, retention, and commercial impact.

• Leverage data and opportunity sizing to make informed recommendations.

• Utilize AI to enhance research, synthesis, analysis, workflow automation, and the quality of product marketing.

• Within the first year, deliver a more refined product narrative, repeatable launch processes, enhanced enablement, and greater clarity on customer adoption and commercial impact.

⛳️ Requirements

• Proven experience in bringing complex, technical, platform, developer, AI, or FinTech products to market.

• Demonstrated success in leading multiple high-impact launches across various channels with measurable outcomes.

• Strong skills in customer discovery, segmentation, positioning, storytelling, and product context.

• Ability to simplify complexity while maintaining accuracy and credibility.

• Comfort in engaging with both technical and commercial audiences and influencing across functions without formal authority.

• Broad experience in launches, adoption, lifecycle management, enablement, measurement, competitive insights, and customer advocacy.

• Examples of utilizing AI, agents, or automation to enhance speed, quality, or insight.

• Strong judgment and verification capabilities when employing AI.

• Must be legally authorized to work in the country where the position is advertised, without the need for sponsorship.

🏝️ Benefits

• Options for remote work.

• Unlimited holiday policy.

• Four months of paid family leave, regardless of gender.

• Annual learning fund available.

• Regular internal and external training opportunities.

• Support for personal development.

• A transparent, collaborative, and respectful workplace culture.

• Flexibility to work remotely, from company hubs, or a combination of both.