Senior Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create unique positioning, messaging, value propositions, and market narratives.

• Transform intricate SaaS products and technical features into engaging stories.

• Identify and enhance ideal customer profiles, personas, use cases, buying triggers, pain points, and customer journeys.

• Establish product, solution, and portfolio-level positioning within a multi-product portfolio.

• Develop comprehensive demand generation and content strategies.

• Produce campaigns, landing pages, solution content, webinars, customer success stories, comparison materials, product videos, nurture initiatives, sales plays, and content focused on conversions.

• Create programs for new prospects as well as current customers and app users, including cross-selling, upselling, adoption, and expansion.

• Direct the complete go-to-market strategy and execution for SaaS products, launches, editions, and capabilities.

• Oversee launch execution in collaboration with Product, Sales, Demand Generation, Customer Success, Partners, and Marketing teams.

• Develop sales plays, enablement tools, discovery questions, qualification criteria, competitive positioning, objection handling strategies, talk tracks, demos, and sales materials.

• Collaborate with Sales, Customer Success, and ecosystem partners on acquisition, adoption, cross-selling, upselling, and expansion initiatives.

• Conduct customer interviews and analyze customer discussions, win/loss data, product usage, NPS, competitive intelligence, and market research.

• Convert customer and market insights into actionable recommendations for Product, Marketing, Sales, and GTM leadership.

• Leverage AI and automation to expedite research, content creation, competitive analysis, personalization, and GTM execution.

• Establish repeatable frameworks and best practices for Product Marketing.

• Track and enhance awareness, demand, leads, trials, pipeline, conversion rates, product launches, adoption, expansion, and revenue results.

⛳️ Requirements

• 7–10+ years of experience in B2B product marketing, ideally in SaaS, enterprise software, developer tools, workflow software, or similar technology sectors.

• Proven track record in owning positioning, messaging, go-to-market strategies, product launches, demand programs, and sales enablement efforts.

• Strong background in launching new SaaS products or significant new offerings.

• Demonstrated capability to develop comprehensive product marketing strategies and content across the funnel.

• Experience collaborating with Demand Generation on campaigns that yield leads, pipeline, product trials, and revenue.

• Familiarity with marketing to both new prospects and existing customers, including cross-sell, upsell, adoption, and expansion strategies.

• Solid understanding of B2B SaaS buying journeys.

• Ability to translate technical product features into customer value and business benefits.

• Strong experience in sales enablement.

• Proficient in utilizing customer research, market intelligence, competitive analysis, win/loss insights, and performance metrics.

• Excellent analytical abilities.

• Outstanding written, verbal, and presentation skills.

• Capacity to work independently, juggle multiple priorities, and lead complex cross-functional projects without direct authority.

• Practical experience with AI tools.

• Experience in platform, marketplace, or partner-led ecosystems is particularly valuable.

• Background in SLG and PLG or marketplace-driven SaaS customer journeys is especially beneficial.

• Experience marketing a range of products is particularly advantageous.

• Familiarity with cross-sell and expansion initiatives is especially useful.

• Experience in marketing to technical audiences is particularly valuable.

🏝️ Benefits

• Remote work opportunities across 28 countries.

• Commitment to equal opportunity employment.

• Competitive compensation and benefits as part of Appfire's equal employment practices.