Global Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement launch strategies for each product, ensuring internal readiness, training, and milestone monitoring.

• Manage external launch execution, which encompasses campaigns, press engagements, and webinars.

• Monitor launch milestones and communicate potential risks to the Director.

• Oversee the creation of marketing kits for the portfolio, including battlecards, presentations, clinical messaging, value propositions, objection handling, and demonstration tools.

• Keep sales-facing content up-to-date and aligned with the portfolio's positioning.

• Conduct product-level competitive analysis and win/loss evaluations.

• Integrate competitive insights into portfolio strategies and highlight any competitive changes.

• Create and maintain product sheets, case studies, reference stories, and return-on-investment tools.

• Ensure that all content is consistent with approved clinical and health-economic evidence.

• Develop master assets for localization in regional markets.

• Assist regional teams with visibility and coordination at the opportunity/bowler level without directly managing customer relationships.

• Manage the asset library and oversee content approvals in collaboration with Marketing Communications.

• Monitor launch and campaign KPIs and coordinate events and logistics for key opinion leaders.

• Aggregate customer, competitive, and regional feedback for discussions regarding the roadmap with R&D and Product Management.

• Facilitate cross-functional collaboration with R&D, Clinical, Regulatory, and Market Access on launch deliverables and dependencies.

• Support the execution of regional product marketing initiatives.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; an MBA is advantageous.

• 3–5 years of experience in product marketing, ideally within medical devices or similar regulated B2B sectors.

• Proven experience in creating sales enablement materials and supporting product launches from start to finish.

• Ability to work collaboratively across functions, including Clinical, Regulatory, R&D, and Sales/Commercial teams.

• Strong project management and prioritization capabilities.

• Exceptional written and verbal communication skills.

• Fluency in English is required; proficiency in additional languages is a bonus.

• Must be legally authorized to work in the United States.

• Must successfully pass a drug screening, if applicable.

🏝️ Benefits

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI).

• Comprehensive medical, dental, and vision insurance.

• Paid time off.

• 401(k) plan with opportunities for employee and company contributions.

• Life, disability, and accident insurance.

• Tuition reimbursement.

• Opportunities for professional development.

• Engaging and challenging career paths.

• Competitive compensation packages.