Product Marketing Manager

This is a fully remote position, open to applicants in Colorado, +7 more states.

📋 Description

• Take charge of PAR OPS & POS positioning, value propositions, and messaging tailored for various modules and buyer personas.

• Strategize and execute launches for new PAR OPS & POS capabilities.

• Ensure launch readiness by coordinating efforts across product, sales, support, and marketing teams.

• Conduct win/loss analyses, customer interviews, and market research.

• Relay customer and market insights back to product management to influence the roadmap.

• Monitor back-office, inventory, labor, and restaurant analytics competitors.

• Develop and maintain battlecards and objection handling materials for the sales team.

• Create pitch decks, demo narratives, ROI and business-value tools, one-pagers, and training resources.

• Assist sales in conveying a consistent narrative from the initial call to closing the deal.

• Collaborate with customer success to build case studies, references, and quantified customer outcomes.

• Partner on campaigns, webinars, web pages, and trade show participation.

• Link PAR OPS with PAR POS and the wider PAR platform to enhance cross-selling opportunities and unified-platform deals.

• Provide support to product and finance regarding packaging, bundles, and pricing for PAR OPS modules.

• Report directly to the Director of Product Marketing.

• Engage in a three-stage video interview process via MS Teams.

⛳️ Requirements

• A minimum of 5 years of product marketing experience in the B2B SaaS sector, including at least 2 years overseeing the go-to-market strategy for a product line.

• Proven history of launching products and features that achieve adoption or pipeline targets.

• Exceptional positioning and messaging abilities, with writing samples that simplify complex, data-intensive products.

• Experience in creating sales enablement materials such as pitch decks, battlecards, and ROI tools.

• Familiarity with food cost, labor cost, margin, and ROI concepts.

• Background in conducting customer interviews, win/loss evaluations, or market research and translating insights into actionable strategies.

• Ability to collaborate effectively across product, sales, and customer success teams without direct authority.

• Bachelor’s degree in marketing, business, or a related discipline, or equivalent experience.

• Experience in marketing restaurant technology, hospitality software, or retail operations software.

• Knowledge of inventory management, labor scheduling, business intelligence, or loss prevention.

• Experience marketing AI or analytics products to non-technical audiences.

• Proven experience selling to enterprise brands and multi-unit franchisees.

• Legally authorized to work in the U.S. or Canada.

🏝️ Benefits

• Eligibility for bonuses.

• Commitment to equal employment opportunities.

• Provision of reasonable accommodations for individuals with disabilities.