Senior Product Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Design unique positioning, messaging, value propositions, and market narratives.

• Convert intricate SaaS products and technical features into engaging stories for business, technical, and executive audiences.

• Identify and enhance ideal customer profiles, personas, use cases, buying triggers, pain points, and customer journeys.

• Develop positioning for products, solutions, and portfolios within a complex multi-product framework.

• Collaborate with Demand Generation and Content teams to create comprehensive demand and content strategies.

• Generate campaign concepts, landing pages, solution content, webinars, customer stories, comparison material, product videos, nurture programs, sales plays, and conversion-driven content.

• Create initiatives targeting new prospects and existing customers, including cross-sell, upsell, adoption, and expansion strategies.

• Oversee the complete go-to-market strategy and execution for new SaaS products, major launches, new editions, and strategic capabilities.

• Determine launch audiences, customer issues, positioning, messaging, launch tiers, channels, success metrics, and GTM plans.

• Coordinate product launches across Product, Sales, Demand Generation, Customer Success, Channel/Partners, and Marketing teams.

• Produce launch assets for various stages such as awareness, demand creation, evaluation, trial, purchase, onboarding, adoption, and expansion.

• Develop sales plays and enablement materials, including discovery questions, qualification criteria, competitive positioning, objection handling, talk tracks, use cases, demos, proof points, and collateral.

• Collaborate with Sales and Customer Success to pursue acquisition, adoption, cross-sell, upsell, and expansion opportunities.

• Tailor positioning, messaging, campaigns, and enablement for partner-led GTM initiatives.

• Conduct customer interviews and analyze conversations, win/loss data, product usage, NPS, competitive intelligence, and market research.

• Transform customer and market insights into actionable recommendations for Product, Marketing, Sales, and GTM leadership.

• Leverage AI and automation for research, customer intelligence, content creation, competitive analysis, personalization, and GTM execution.

• Establish repeatable frameworks and best practices for Product Marketing.

• Assess and enhance awareness, demand, leads, trials, pipeline, conversion, launches, adoption, expansion, and Sales/Partner effectiveness.

⛳️ Requirements

• 7–10+ years of B2B product marketing experience, ideally in SaaS, enterprise software, developer tools, workflow software, or a similar tech environment.

• Proven track record in managing positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement.

• Significant experience launching new SaaS products or substantial product offerings, from early market validation to post-launch growth.

• Demonstrated ability to create comprehensive product marketing strategies and content across the entire funnel, including awareness, consideration, evaluation, conversion, adoption, and expansion.

• Experience collaborating closely with Demand Generation to convert positioning and customer insights into effective campaigns that generate leads, pipeline, product trials, and revenue.

• Familiarity with marketing to both new prospects and an existing customer/user base, including cross-sell, upsell, adoption, and expansion efforts.

• Strong understanding of B2B SaaS buying journeys and the ability to align content, messaging, and offers to various funnel stages.

• Capability to articulate technical product features into meaningful customer value and business outcomes.

• Extensive experience in sales enablement, including sales plays, discovery and qualification frameworks, competitive positioning, objection handling, and providing customer proof.

• Proficiency in using customer research, market intelligence, competitive analysis, win/loss insights, and performance data to guide GTM strategies.

• Strong analytical skills with a focus on measuring business impact.

• Excellent written, verbal, and presentation skills tailored for technical, business, Sales, and executive audiences.

• Ability to work independently, manage multiple priorities, and lead complex cross-functional projects without direct authority.

• Hands-on experience utilizing AI tools to enhance Product Marketing efforts.

• Particularly valuable: experience in platform, marketplace, or partner-led ecosystems; SLG and PLG or marketplace-driven SaaS journeys; multi-product portfolios; cross-sell and expansion initiatives; marketing to technical audiences.

🏝️ Benefits

• Eligibility for company equity.

• 26 paid vacation days each year, regardless of tenure.

• One fully compensated Wellness Day each month for unplanned emergencies, rest, or recovery needs.

• Access to Appfire University, a custom, on-demand learning platform.

• Comprehensive Luxmed private healthcare plan fully covered.

• Option to extend healthcare coverage to a partner or include upgrades.

• Life insurance provided by UNUM, fully paid by Appfire.

• Monthly allowance of 150 PLN through MyBenefit for a Multisport card or for shopping, restaurants, and entertainment.

• A monthly home office allowance of 200 PLN net for electricity and internet expenses.

• 300 PLN monthly Lunch Card for groceries or dining out via a virtual pre-paid Pluxee card.

• Three fully paid volunteering days each year.

• The opportunity for fully remote work within Poland, with the option to work from the Warsaw office.

• Flexible work arrangements.

• Commitment to equal opportunity employment.