Senior Product Marketing Manager – APILayer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of positioning and messaging for our API products, rooted in a thorough understanding of their technical capabilities and the way developers assess them.

• Strategically plan and implement product launches and feature announcements, covering everything from technical narratives to go-to-market materials.

• Create high-quality content for developers, including landing pages, launch announcements, comparison pages, email campaigns, in-product text, and sales enablement resources.

• Collaborate with product and engineering teams to gain in-depth product knowledge. You should be adept at reviewing documentation, testing the API personally, and asking insightful technical questions.

• Work alongside the docs/DX team to enhance the developer journey: onboarding processes, quickstarts, and the overall experience of evaluating and adopting the API.

• Perform win/loss analysis, conduct customer interviews, and carry out competitive research to refine messaging and guide roadmap discussions.

• Establish and monitor key metrics that are crucial for product marketing: activation, adoption, and content effectiveness.

• Serve as the internal advocate for developers and the external representative for the product.

⛳️ Requirements

• A minimum of 5 years of experience in product marketing, developer marketing, or a related field, preferably in a company targeting developers.

• A technical or highly technical background is essential (previous roles as a developer, solutions engineer, technical writer, or similar are highly favored. You should be able to read code and engage in technical discussions competently).

• Outstanding writing abilities. You can distill complex technical ideas into clear, engaging, and jargon-free content, and you genuinely appreciate the art of writing.

• A keen sense of UX and content design: you consider how information is organized and consumed, not just its content.

• Native or near-native fluency in English, along with excellent verbal communication skills.

• A proactive and self-driven mindset. You identify opportunities, suggest solutions, and advance projects independently without needing extensive guidance.

• Ability to work autonomously with minimal oversight while remaining aligned with team objectives and priorities.

• Strong collaborative skills across functions, particularly with engineering and product teams.

🏝️ Benefits

• Flexible work arrangements