Senior Product Marketing Engineer

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take full ownership of product messaging from start to finish.

• Develop product marketing content, narratives, and reusable assets for various channels and touchpoints.

• Connect in-depth product knowledge with market-facing communications.

• Articulate Synera's AI Agent Platform for Engineering, including its tool integrations and value for adoption.

• Generate use-case content tailored for engineers and engineering leaders.

• Collaborate effectively with Product Managers, the Chief Product Officer, Sales, Customer Success, technical Subject Matter Experts, Partner Marketing, and channel stakeholders.

• Create a variety of messaging documents, feature-release content, competitive analyses, battlecards, comparison blog posts, customer success narratives, demo video scripts, product webpages, one-pagers, presentations, and blogs.

• Strategically plan and execute multi-channel campaigns across websites, webinars, LinkedIn, YouTube, events, advertisements, sales, social media, partner collaborations, and influencer channels.

• Track demo requests, portal sign-ups, and the effectiveness of campaigns.

• Construct product demos using Synera.

• Implement repeatable product marketing processes, AI-supported workflows, and well-documented Standard Operating Procedures (SOPs).

• Develop competitive analyses and re-engagement strategies for previously lost deals.

• Facilitate predictable pipeline generation and opportunity conversion.

⛳️ Requirements

• 5–8+ years of experience in B2B product marketing, technical marketing, or solutions marketing.

• Preferably, experience in engineering software, simulation, CAx, PLM, or enterprise SaaS.

• A background in engineering, simulation, or CAD software.

• An understanding of the workflows of engineers.

• Outstanding writing and storytelling abilities.

• Capability to translate complex technical processes into narratives suitable for both technical and executive audiences.

• Strong project management skills and meticulous attention to detail.

• Proficiency in creating highly efficient processes.

• An AI-first mindset and enthusiasm for developing AI-supported content workflows from the ground up.

• Ability to take high ownership and navigate through ambiguity.

• English fluency is required.

• Proficiency in German is strongly preferred.

• French language skills are a plus.

• Alignment with Synera's Core Values.

🏝️ Benefits

• Flexible working arrangements: you choose when and where to work (as long as you reside in Germany).

• Flexible public holidays: adjust days off according to your personal values and beliefs.

• Support for home office setup.

• Access to the office in Bremen.

• A personal development budget of €2,000 for conferences, training, or books.

• Unlimited vacation days; vacation time is not capped.

• JobRad availability.

• Company fitness program through Wellpass.

• Access to the mental health platform, nilo.

• Regular team events, virtual coffee breaks, and spontaneous afterwork gatherings.

• Whole-company off-sites lasting 2–3 days, held twice a year.