Senior Product Marketing Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Perform customer research to identify pain points, objections, needs, and perceived value.

• Aggregate insights from Product, Sales, Support, and Customer Success concerning product usage and adoption.

• Analyze and map recurring inquiries, sales objections, reasons for churn, and low feature adoption.

• Recognize customers who qualify for new features, plans, packages, or opportunities for expansion.

• Assist in studies related to pricing, packaging, and monetization.

• Monitor key adoption and usage metrics for strategic features, translating them into actionable recommendations for Product and Growth teams.

• Observe competitor activities and compile competitive intelligence.

• Transform insights into actionable recommendations for Product, Growth, Sales, and Customer Success.

• Develop reports and supporting materials to guide decision-making processes.

• Contribute to refining the value proposition for the company’s products, modules, and plans.

⛳️ Requirements

• Proven experience in customer research, product marketing, growth, or similar fields.

• Capacity to convert qualitative data into actionable recommendations and diagnoses.

• Experience in conducting research, customer interviews, analyzing feedback, or identifying opportunities.

• Familiarity with SaaS metrics such as adoption, retention, churn, and expansion.

• Excellent written and verbal communication skills, capable of simplifying complex concepts.

• Ability to collaborate cross-functionally with Product, Marketing, Sales, Support, and Customer Success teams.

• Analytical, investigative, organized, and impact-driven mindset.

• Enthusiasm for technology, digital products, and leveraging AI to boost productivity.

• Preferred: experience in SaaS, technology, mobility, delivery, marketplace, or B2B product companies.

• Preferred: knowledge of BI tools and dashboards.

• Preferred: experience with AI tools for research, analysis, and productivity enhancement.

🏝️ Benefits

• 100% remote work.

• Health insurance — Bradesco Saúde or SulAmérica, fully covered by the company.

• Dental insurance — Bradesco Saúde, optional and at the employee's expense.

• Life insurance.

• Daily meal allowance of BRL 50.00.

• Remote work allowance of BRL 131.16.

• Wellhub (formerly Gympass).

• Day off on your birthday month.

• Time off for Carnival and Ash Wednesday.

• Time off on December 24 and 31.

• A stimulating environment that fosters rapid growth and development.