Senior BI, Marketing Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate the effectiveness of customer acquisition strategies across paid search, display, affiliate, and organic channels, recommending enhancements to performance marketing.

• Develop and maintain reports on the economics of the subscription funnel, including trial initiations, trial-to-paid conversions, retention/rebill rates, churn, and customer lifetime value.

• Analyze results from A/B and pricing tests to inform decisions regarding page content, user experience, offers, and pricing strategies.

• Investigate anomalies in traffic, conversion, and revenue, distinguishing between genuine business changes and tracking or attribution artifacts.

• Gather and consolidate data from web analytics, advertising platforms, billing/subscription systems, and internal databases.

• Design, develop, and sustain automated dashboards and reporting solutions in Domo.

• Transition manual and legacy reporting into governed, automated data pipelines.

• Streamline and enhance manual data workflows to minimize time-to-insight and reduce error risk.

• Establish key metrics, KPIs, dashboards, metric definitions, and a unified source of truth in collaboration with leadership.

• Strategize the reporting and analytics roadmap alongside business owners, prioritize tasks, and implement work both independently and with BI contractors.

• Partner with teams from marketing, product, engineering, finance, and external agencies.

• Oversee the work of BI contractors, ensuring output meets quality and consistency standards.

⛳️ Requirements

• A minimum of 3 years of experience in business intelligence, marketing analytics, or a similar analytical position.

• Proficient in SQL with experience in querying and aggregating extensive datasets from various sources.

• Familiarity with cloud data warehouses; experience with Snowflake is preferred.

• Practical experience in creating dashboards and automated reports using a modern BI platform.

• Experience with Domo is mandatory; knowledge of Power BI, Tableau, or Looker is also relevant.

• Direct experience in supporting a performance marketing or growth team, including paid search, display, or affiliate channels.

• Knowledge of subscription or trial-based direct-to-consumer business models and economics, covering LTV, ROAS, churn, and cohort analysis.

• Advanced skills in Excel, including complex functions, pivot tables, and linked multi-source workbooks.

• Capability to quickly adapt to new businesses, industries, and unfamiliar datasets with minimal supervision.

• Competence in shaping analytics priorities with leadership and delivering comprehensive work.

• Excellent communication skills for presenting intricate quantitative insights to executive audiences.

• A self-starter with high standards for quality, performance, and accuracy.

• Bachelor’s or Master’s degree in Business, Computer Science, Data Science, Statistics, Mathematics, Engineering, or equivalent professional experience.

🏝️ Benefits

• 401(k)

• 401(k) matching

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance