Marketing, Data Analyst

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of marketing, product, and retention analytics, including tracking and reporting across the organization.

• Evaluate performance throughout the customer journey, covering acquisition, funnel conversion, subscriptions, retention, and lifetime value (LTV).

• Monitor customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates (CR), cohorts, rebills, cancellations, refunds, churn, and customer lifetime value.

• Recognize trends, shifts in performance, and areas that can be enhanced.

• Generate concise reports and provide actionable insights for marketing, product, and business strategies.

• Examine user behavior and acquisition funnels.

• Spot conversion opportunities and assess A/B tests across landing pages, pricing strategies, and customer journeys.

• Comprehend attribution across Meta, Google, internal data, and other acquisition platforms.

• Detect and minimize discrepancies between various data sources.

• Establish, maintain, and troubleshoot tracking through Google Tag Manager (GTM), including pixels, Conversion APIs, client-side and server-side events, deduplication, and integrations with marketing platforms.

• Ensure the accuracy and consistency of data across reporting systems.

• Proactively identify discrepancies before they influence business decisions.

⛳️ Requirements

• Over 3 years of experience in marketing, product, or data analytics.

• Extensive experience with Mixpanel, GA4, or comparable analytics platforms, focusing on funnels, events, user behavior, and conversion analysis.

• Strong expertise in Google Tag Manager (GTM), including event setup, troubleshooting, and both web and server-side tracking.

• Practical experience with Meta and Google pixels, Conversion APIs, and other integrations with marketing platforms.

• In-depth understanding of attribution across marketing platforms and internal data sources.

• Solid grasp of CAC, ROAS, CR, LTV, retention, churn, cohorts, and subscription performance metrics.

• Practical experience with BigQuery, Google Cloud Platform (GCP), and large marketing/customer datasets.

• Proficient in SQL and Google Sheets / Excel.

• Keen attention to detail and the capability to independently identify and resolve data and tracking issues.

• Ability to convert complex data into clear, actionable insights for business and marketing teams.

• Experience in telehealth, healthcare, or another subscription health business is a plus.

• Understanding of healthcare marketing and data compliance is advantageous.

• Familiarity with Tableau and/or Looker Studio is a plus.

• Experience with TikTok, Snapchat, or other paid media platform tracking is desirable.

• Experience with affiliate tracking / Everflow is a plus.

🏝️ Benefits

• Opportunity for remote work.

• Full-time employment.