Senior Product Manager, SEO

This is a fully remote position, open to applicants in Washington.

📋 Description

• Develop and execute the SEO product strategy and roadmap for Redfin Rentals, Rent.com, and Apartment Guide.

• Identify and prioritize opportunities to enhance traffic, search rankings, and overall market share.

• Convert identified opportunities into precise requirements for the engineering team.

• Collaborate with engineering throughout the process, from initial discovery to performance measurement.

• Manage the SEO backlog for each site, ensuring a balance between impact, effort, and business priorities.

• Establish success metrics and forecasts for SEO initiatives.

• Take ownership of performance reporting related to traffic, rankings, competitive position, and project impact.

• Provide regular updates to stakeholders regarding progress, risks, and investment requirements.

• Lead SEO initiatives that extend beyond on-site product efforts, including internal linking strategies and digital PR.

• Collaborate with Analytics and Data Engineering teams to enhance reporting and identify opportunities.

• Keep an eye on competitors and the search landscape to discover opportunities for gaining or defending market share.

• Work closely with engineering, product, analytics, marketing, and other partners.

• Report directly to the Senior Director, Product - SEO.

⛳️ Requirements

• A minimum of 5 years of experience in technical and product-led SEO.

• Proficient in using rank tracking tools such as Nozzle.

• Familiarity with SEO platforms including Semrush and Ahrefs.

• Experience with AI search visibility tools like Profound.

• Capability to independently write SQL for performance investigation and opportunity identification.

• Proven experience in translating product/SEO requirements into engineering-ready stories and acceptance criteria.

• Strong stakeholder management skills, particularly with senior and executive leaders.

• Ability to manage multiple workstreams across product, engineering, analytics, and marketing.

• Experience in managing SEO for large-scale consumer websites or marketplaces.

• Ideally, background in rentals, real estate, or another inventory-driven sector.

• Familiarity with tools like Claude or similar for automating analysis, reporting, or documentation (preferred).

• Proficiency in Python for data analysis and visualization (preferred).

• Experience leading SEO strategy and execution across multiple brands simultaneously (preferred).

• A strong passion for Redfin’s mission.

🏝️ Benefits

• Eligibility for annual bonuses.

• Performance incentives.

• Comprehensive medical benefits.

• Dental insurance coverage.

• Vision insurance options.

• 401K retirement savings plan.

• Paid time off for personal use.

• Health and wellness support for team members and their families.

• Reasonable accommodations for qualified individuals with disabilities.