Senior Product Manager – LTV and Retention

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop the product strategy and roadmap for engagement and loyalty initiatives across both Kraken and Pro.

• Ensure alignment of product strategy with growth objectives and business unit goals.

• Take ownership of retention rates, session frequency, and lifetime value (LTV) metrics.

• Lead product development from the stages of discovery and validation through to launch and iterative improvements.

• Create growth loops and in-product mechanisms to enhance usage frequency and engagement depth.

• Design gamification elements, rewards systems, social features, and habit-forming interfaces.

• Collaborate with Engineering, Design, and Analytics teams on A/B and multivariate testing initiatives.

• Utilize experiment outcomes to make quick, data-driven decisions.

• Partner with Marketing and Lifecycle teams to execute targeted engagement campaigns and personalized communications.

• Leverage behavioral insights for push notifications, in-app messages, and email outreach.

• Design and enhance client segmentation frameworks.

• Customize user experiences and optimize customer journeys.

• Work with Consumer and Pro Business Leads to ensure product goals align with user personas, market needs, and business targets.

⛳️ Requirements

• Minimum of 5 years of experience in product management.

• At least 2 years dedicated to engagement, retention, or lifecycle growth.

• Experience in the cryptocurrency or fintech industry is preferred.

• Strong analytical capabilities and the ability to leverage data for decision-making.

• Proven experience in growth product management.

• Familiarity with experimentation, funnel optimization, and principles of behavioral psychology.

• Demonstrated success in launching engagement features, such as notification systems, loyalty/rewards programs, or community-focused features.

• Experience in both mobile and web application environments.

• Comfortable navigating technical discussions with engineers.

• Possess a deep empathy for users coupled with a robust business acumen.

• Excellent communication and stakeholder management abilities.

• Capacity to influence at various organizational levels.

• Passion for Bitcoin and the broader cryptocurrency ecosystem.

• Strong alignment with Kraken's mission and values.

🏝️ Benefits

• Dogfooding is mandatory for all team members upon joining Kraken.

• We are an equal opportunity employer dedicated to non-discrimination and fostering a harassment-free workplace.