Senior Product Manager, Lifecycle & Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of lifecycle communications for current users from start to finish across email, SMS, and push notifications, encompassing strategy, sequencing, copywriting, and execution.

• Manage the promotion and placement of new features within the product.

• Collaborate with feature Product Managers on lifecycle and in-app promotion strategies for new projects.

• Directly oversee a selection of features where product insight will guide the roadmap.

• Review and improve redundant, overlapping, or outdated lifecycle communications.

• Lead the promotion and in-product placement of partners, sponsored content, and promotional materials.

• Analyze conversion rates, funnel drop-off, and revenue attribution for each flow.

• Prioritize upcoming lifecycle and in-product promotion initiatives based on their potential impact.

• Identify gaps in lifecycle communications and in-product promotions and advocate for their development.

• Collaborate daily with teams across Product, Design, and Engineering.

• Report directly to the Senior Vice President of Operations.

⛳️ Requirements

• Over 3 years of experience in a fast-paced product management and/or marketing lifecycle role at a startup.

• More than 3 years of experience utilizing Klaviyo or a similar lifecycle/CRM platform.

• Proven experience in managing product features or a roadmap end-to-end.

• Proficient in writing product specifications and collaborating directly with engineering teams.

• Regular use of AI coding tools such as Claude Code, Codex, Cursor, or equivalent.

• Comfortable navigating Figma at a level that allows for design interpretation and translation.

• Strong judgment regarding lifecycle and growth strategies.

• Ability to independently determine effective messaging and placement to enhance retention.

• Exceptional skills in copywriting, sequencing, and marketing-channel strategies.

• Semi-technical understanding of event data and pipelines.

• Capable of specifying the metrics, attributes, and events required from engineering.

• Comfortable establishing lifecycle systems on a new platform.

• Familiarity with Klaviyo and AWS/SES or similar systems.

• Ability to work efficiently and effectively under tight deadlines.

• Resourceful in startup settings.

• Excellent written and verbal communication skills.

• Ability to collaborate across different time zones.

• Flexibility to work beyond standard 9-to-5 hours as necessary.

🏝️ Benefits

• Stock options

• Medical insurance

• Dental insurance

• Vision insurance

• Unlimited PTO

• Flexible work location

• Flexible working hours

• High-ownership, high-freedom work environment